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Yogurtland Offers $5 Ultimate Creation Cup on November 14

Save the date for Yogurtland’s first-ever $5 Ultimate Creation event where guests can indulge in delicious handcrafted froyo and ice cream with a variety of tasty toppings, including two limited-time flavors Made With Ghirardelli. Guests are invited to be creative with their 16 oz $5 flat rate cup on November 14 from 4 PM – 9 PM local time at… Read more »

2017 Halloween Froyo Shop Specials

Halloween is less than a week away and we couldn’t be more excited to see Halloween spirit at froyo shops. Shops all over the world are celebrating Halloween with specials, contests, toppings, flavors, etc. We are busy tracking Halloween froyo deals and events (see list below). Some specials have already started though most apply to… Read more »

National Frozen Yogurt Shop Owner Survey Closes This Week

Time is running out to be part of the first National Frozen Yogurt Shop Owner Survey. Our survey closes this Wednesday, 10/18, at midnight PST. Complete the Frozen Yogurt Survey to Find Out How Your Shop Compares The First National Frozen Yogurt Shop Owner Survey is open to anyone who owns a business that serves… Read more »

First National Frozen Yogurt Consumer Survey Results

Last August, we invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 174 responses from across the US. About the Respondents Our sample composition seems representative of US frozen yogurt consumers. It’s estimated that women account for 70%… Read more »

Thoughts on Froyo Sampling Policies

Some self-serve frozen yogurt shops that don’t allow customers to get their own samples. A few don’t allow any sampling at all. Reasons For Not Allowing Sampling From the business perspective, sampling can lead to perceived product waste. Some “abuse” occurs when people take many samples without making a purchase. Customers might also reuse sample cups,… Read more »

Iconic Froyo Shops (Not on the East Coast or in California)

In this post, we take a look at iconic frozen yogurt shops outside of California and the East Coast, starting with the most famous old school froyo chain. TCBY, once the world’s largest frozen yogurt chain, started with one store in Little Rock, Arkansas in 1981. The original location closed in 2002 but there are… Read more »

IFYA Launches the First National Frozen Yogurt Shop Owner Survey

The First National (US) Frozen Yogurt Shop Owner Survey launches today. The survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management, etc. We would like to see high levels of participation. Therefore, shop owners who would like free access to the results must take the survey. Shop Owners Who Take the… Read more »

First National Frozen Yogurt Survey Closes Soon

Be part of the first National (US) Frozen Yogurt Consumer Survey before time runs out. The survey closes on September 20, 2017. Complete the Frozen Yogurt Survey for a Chance to Win Froyo Gift Cards We are conducting the National Frozen Yogurt Survey to better understand the US frozen yogurt market. For this reason, we’d… Read more »

Summer 2017 Froyo Flavor Roundup

We’ve compiled a list of the froyo flavors that were introduced this summer. Summer is stone fruit season, picnic time and a time for refreshing sorbets and fruity flavors. Peaches were particularly popular as a frozen dessert flavor this summer. National food holidays like National Blueberry Muffin Day (July 11), National Strawberry Shortcake Day (June… Read more »