June was another strong month for frozen yogurt. We tracked 98 new froyo shops in 37 countries, compared to 89 new froyo businesses in 30 countries in May. With continued growth in existing businesses adding frozen yogurt to their menus, particularly in the United States, we maintained the new category introduced last month to capture this type of activity.
We are pleased to announce a new partnership with Absolutely Nuts, a producer of premium pistachio products crafted in Sicily, Italy. As pistachios continue to rise as one of the most influential flavor and ingredient trends in the frozen dessert industry, this collaboration brings IFYA members access to ingredients that meet the highest standards of quality, authenticity, and flavor.
We found 29 places to get frozen yogurt in Costa Rica, which is quite a lot considering the population size. At least three froyo shops are 10 years old or older. The first froyo shop to open may have been TCBY in 1998. While the TCBY outlets closed many years ago, you could find TCBY prepackaged consumer products (frozen yogurt and smoothies) at retailers like Walmart from 2019 – 2024. At least one shop opened every year from 2016 to 2026.
Search interest in frozen yogurt remains seasonal, with the United States continuing to lead global search activity. As in previous years, the strongest driver of frozen yogurt search activity is the desire to locate a nearby shop, especially during the summer months. However, we’ve also observed growing interest in frozen yogurt at levels higher than in previous years and a preference for Greek frozen yogurt.
Frozen yogurt shops are often small businesses with deep local roots. Their generosity strengthens communities, uplifts families, and reminds us that food businesses can be powerful forces for good. Here are a few recent examples of froyo shops that give back.
May was a very strong month for frozen yogurt. We tracked 89 froyo businesses, mostly brand new, in 230 countries compared to 68 new froyo businesses in 25 countries in April. With the increase in existing businesses adding froyo to the menu, we added a new category to capture this type of activity. The United States continued to have the most openings, with 22 in May (vs. 16 in April), followed by Mexico with eleven, and Australia with eight.
The International Frozen Yogurt Association and Frozen Dessert University from Carpigiani North America are teaming up to present The Business of Frozen Yogurt — a free, live, one‑hour online class designed to give operators the insights and tools they need to build a modern, profitable froyo offering.
Frozen yogurt/yoghurt experienced a sharp rise in popularity in the Netherlands during the early 2010s, followed by an equally sharp decline by the late 2010s. Today, the category has nearly disappeared from the Dutch retail landscape. Only three counter-serve frozen yogurt shops remain, two in Amsterdam and one in Rotterdam, along with two seasonal mobile froyo trucks that appear at festivals in the Amsterdam region during the summer.
Two homegrown concepts—Frozz and Yoghurt Barn—once led the Dutch frozen yogurt market. Both brands have since closed, marking the end of the country’s froyo boom.
A growing number of Chinese restaurants—especially in Los Angeles, the San Gabriel Valley, New York, and Houston—are adding handmade yogurt to their menus. This trend mirrors what’s happening in the broader yogurt category: multicultural brands and culturally specific formats are gaining influence and market share.
The International Frozen Yogurt Association and the Frozen Dessert University from Carpigiani North America are teaming up to present The Business of Frozen Yogurt, a free, live, one‑hour online class that brings together real‑world insights, hands‑on demonstrations, and the latest market intelligence.
