It’s time for our annual National Frozen Yogurt Month feature, when we take a close look at interest in frozen yogurt as measured by Google search traffic. Google Trends makes it easy to examine search patterns over time and across geographic regions.
Google remains the dominant search engine worldwide. As of the most recent 12-month period, Google holds slightly over 90% of global search share, with the next-largest competitor, Bing, with a 5% market share. In the United States, Google’s market share is 86%, followed by Bing with 10%.
With the rise of the third wave of froyo, we’re interested in whether this shift is reflected in search trends.
Interest in Froyo as Measured by Search Traffic
Looking at Google search trends for the term “frozen yogurt” over the past five years, and since 2004, we noticed a few recurring trends and a rise in interest in 2026 that we expected.
The seasonal pattern of Google search trends over the past five years (June 2021–June 2026) in the United States remains consistent: interest peaks in June and July and hits a low point in December. This mirrors seasonal consumption patterns and has been observed every year. The peak occurred in June 2021, but this was nearly matched in May 2026. We expected search traffic to be higher in June 2026 than in June 2021. Also, the low last winter was higher than the previous lows – meaning there was more interest in frozen yogurt this winter than in the previous four winters. Search traffic for the term frozen yogurt peaked in July 2012. In May 2026, search traffic for frozen yogurt was 29% lower than in July 2012, but at its highest since July 2018.
Worldwide search traffic over the past five years had the same peaks and valleys in the summer and winter over the past five years. However, search traffic in May 2026 was higher than search traffic in June 2021. Search traffic for the term frozen yogurt peaked in June 2013; in May 2026, search traffic for that term was 32% lower than in June 2013 and the highest since June 2017.
Regional Interest in Frozen Yogurt
The U.S. continues to drive the global trend, with the highest relative search interest of any country.
Over the past 12 months, the top five regions worldwide for frozen yogurt search interest were:
1. United States
2. Australia
3. Canada
4. Lebanon
5. New Zealand
This is the same as in 2025. Google adjusts for population size by using the proportion of all search queries rather than absolute query counts.
U.S. Regional Interest
In the United States, the top five states for frozen yogurt search interest over the past 12 months were: 1. New York, 2. Florida, 3. Idaho, 4. Wyoming, 5. California.
This was surprisingly different from the 2025 list, with four of the top five states located in the West. In 2025, the top states were: 1. Idaho, 2. California, 3. New Jersey, 4. Arizona, 5. Washington.
Both Miami and New York City have seen a wave of new froyo shops over the past month, which may explain why both are in the top five. Recall that Google adjusts for population size by using the proportion of all search queries rather than absolute query counts.
It is possible to drill down to find out what the related searches are at the city level. In New York City, the rising inquiries are MYKA, Mimis, Myka frozen yogurt nyc, Myka nyc, and Mimi’s NYC. In Miami, people are searching for Myka and Meli.
Top Related Search Queries
Worldwide, the top related search queries for frozen yogurt over the past 12 months were:
- yogurt near me
- frozen yogurt near me
- greek yogurt
- frozen Greek yogurt
- yogurt ice cream
In the United States, the top related search queries for frozen yogurt over the past 12 months were:
- yogurt near me
- frozen yogurt near me
- frozen yogurt ice cream
- ice cream
- Greek frozen yogurt
Conclusion
Search interest in frozen yogurt remains seasonal, with the United States continuing to lead global search activity. As in previous years, the strongest driver of frozen yogurt search activity is the desire to locate a nearby shop, especially during the summer months. However, we’ve also observed growing interest in frozen yogurt at levels higher than in previous years and a preference for Greek frozen yogurt.
