Search interest in frozen yogurt remains seasonal, with the United States continuing to lead global search activity. As in previous years, the strongest driver of frozen yogurt search activity is the desire to locate a nearby shop, especially during the summer months. However, we’ve also observed growing interest in frozen yogurt at levels higher than in previous years and a preference for Greek frozen yogurt.
Greek frozen yogurt is having a moment again — and this time, the momentum feels more global and more durable than the early 2010s froyo boom. Over the past few years, a new wave of Greek-style frozen yogurt shops has emerged across South America, Europe, the Middle East, and parts of Asia, with early signs of renewed interest in North America as well. What’s driving this resurgence, where is the surge taking place, and which brands are shaping the movement?
What is Greek yogurt? Back in 2007, Greek yogurt accounted for about 1% of US yogurt sales; by 2014, Greek yogurt accounted for 50% of the yogurt market. In the US, many yogurt products are labeled as Greek yogurt because they are Greek style; however, these yogurt products are produced in the US. In 2013, […]
