The State of Froyo
Our association anniversary is the perfect time for a mid-year check-in for the frozen yogurt industry. You’ve probably seen some of the recent froyo comeback coverage in the news. And yes, the store openings reflect this surge in interest in frozen yogurt.
We tracked 408 new businesses serving frozen yogurt from January – June 2026, compared to 309 new froyo businesses in the first half of 2025. This is an increase of 32%. Also, the United States had the most openings every month of the first half of the year, for a total of 102 new froyo businesses. In other words, 1 in 4 new froyo businesses during the first half of the year opened in the United States.
During the past five years, the peak of Google search traffic for frozen yogurt in the United States occurred in June 2021, but this was nearly matched in May 2026. Also, the low last winter was higher than the previous lows – meaning there was more interest in frozen yogurt this winter than in the previous four winters. The U.S. continues to drive the global trend, with the highest relative search interest of any country.
Over the past 12 months, the top five regions worldwide for frozen yogurt search interest were:
- United States
- Australia
- Canada
- Lebanon
- New Zealand
Google adjusts for population size by using the proportion of all search queries rather than absolute query counts.
In the United States, the top five states for frozen yogurt search interest over the past 12 months were:
- New York
- Florida
- Idaho
- Wyoming
- California
This was surprisingly different from the 2025 list, with four of the top five states located in the West. In 2025, the top states were: 1. Idaho, 2. California, 3. New Jersey, 4. Arizona, 5. Washington.
Both Miami and New York City have seen a wave of new froyo shops over the past month, which may explain why both are in the top five. Recall that Google adjusts for population size by using the proportion of all search queries rather than absolute query counts.
IFYA Membership
Our community continues to grow. IFYA now includes 3,500+ members in 137 countries. Here’s a snapshot of our 2026 membership:
- 42% froyo shop owners or employees
- 24% prospective froyo shop owners
- 16% froyo fans
- 8% suppliers
- 8% other
New IFYA Member Perk: Premium Pistachio Products from Absolutely Nuts
IFYA recently partnered with Absolutely Nuts, a producer of premium pistachio cream and pistachio butter crafted in Sicily from pistachios grown on their own farms. As part of this collaboration, IFYA members were able to request complimentary samples of Pistachio Cream and Pistachio Butter, along with enjoying exclusive wholesale pricing on all Absolutely Nuts products. This partnership reflects IFYA’s commitment to connecting members with exceptional ingredients and industry-leading suppliers.
Final Thoughts
Thirteen years ago, we launched the International Frozen Yogurt Association to champion the quality, growth, and success of the global frozen yogurt industry. Today, we remain a trusted, unbiased source of support and information for current and aspiring froyo shop operators.
We will continue to track frozen yogurt news and trends, and provide expert advice, tools, resources, and ideas. Our members also enjoy access to special offers and exclusive savings, including discounts on frozen yogurt mix, machines, toppings dispensers, payment processing, insurance, and HR/payroll services.
Thank you to our members, sponsors, partners, and supporters. We wouldn’t be here without you. Remember that you can help support us by supporting our corporate sponsors, partners, and advertisers when you’re looking for frozen yogurt supplies and by telling others about the International Frozen Yogurt Association.
Long live froyo!
