National Frozen Yogurt Consumer Survey
We invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt in September 2023. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and purchasing habits.
We received 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).
Froyo shop visit frequency and loyalty have shown little change since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents. Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.
The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
National Frozen Yogurt Shop Owner Survey
In October 2022, we invited frozen yogurt shop owners in the United States to take an anonymous online survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
The goals of the survey were to provide shop owners with benchmarks for assessing how they compare to other shops, help suppliers learn more about how shops felt about their suppliers, and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time.
We received 30 responses from frozen yogurt shop owners. The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
