We’d like to hear from frozen yogurt consumers across the country about their frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt stores and others in the frozen yogurt industry. Our goal is to better understand the US frozen yogurt market and to share that knowledge with […]
Posts Tagged: froyo industry trends
2019 The Year in Froyo Review
For our last post of the year, we’d like to take a look back at the significant froyo events and trends of 2019. Non-Dairy, Plant-Based Soft Serve Continues to Grow Of the new flavors that we tracked in 2019, 48% were froyo and 52% froyo alternatives. Of the froyo alternatives, vegan soft serve made with […]
3rd Annual National Frozen Yogurt Consumer Survey is Now Open
The National Frozen Yogurt Survey is back! We are sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey. One version is for frozen yogurt consumers and another for frozen yogurt shop operators. The […]
National Frozen Yogurt Shop Owner Survey Closes on Wednesday, October 17
Time is running out to be part of the Second National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 17, 2018. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. Shop Owners Who Take the Survey Can Find […]
The Results of the Second National Frozen Yogurt Consumer Survey Are In
Last August, we launched the Second National Frozen Yogurt Consumer Survey. We invited frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 204 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes (towards major frozen yogurt […]
Closing Your Froyo Shop for the Season
Most froyo shops that we talk to tell us that their business is seasonal, with the best sales on warmer days and slower sales during the winter. Even Google Trends shows a seasonal dip in online searches for frozen yogurt (the search term) with the low point in December of each year. Shops that close […]
Announcing the Launch of the 2nd National Frozen Yogurt Shop Owner Survey
Our Second National (US) Frozen Yogurt Shop Owner Survey is now open. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, etc. Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the frozen yogurt market in the United States. Shop Owners Who […]
Final Days of the National Frozen Yogurt Consumer Survey
If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our frozen yogurt survey. The survey closes at midnight PST on Wednesday, September 19, 2018. Survey participants will be entered into a random drawing to win one of five $30 froyo shop […]
Announcing the 2nd Annual National Frozen Yogurt Survey
The National Frozen Yogurt Survey is back! There are two versions of the survey, one for frozen yogurt consumers and one for frozen yogurt shop operators. This year we will compare the results to the previous year’s findings, enabling us to reveal trends for the first time. We are very excited to hear from the […]
The Year in Froyo, Key Froyo Events of 2017
It’s time for our annual review of important froyo events in 2017. Let’s take a look back at the year in froyo. Significant Anniversaries Red Mango celebrated its 10th anniversary by featuring their two original flavors, original tart and green tea. Menchie’s also turned 10 this year and celebrated with giveaways. Overseas Expansion and Non-Traditional […]