This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more […]
Posts Tagged: froyo industry trends
Last Days of the National Frozen Yogurt Consumer Survey
Froyo eaters of America, if you’re over 13 in the US, we want to hear from you. Time is running out to take our National (US) Frozen Yogurt Consumer Survey. The survey closes at midnight PST on Friday, September 30, 2022. Take the Survey for a Chance to Win Froyo Gift Cards Survey respondents will […]
IFYA Turns Nine
Nine years ago, we launched the International Frozen Yogurt Association to promote the quality and success of the worldwide frozen yogurt industry. Today, our association has nearly 3,000 members (2,880 members as of July 24, 2022). Of the current members, 42% indicated that they were current froyo shop owners or employees, 23% prospective froyo shop […]
March 2022 Froyo Shop Openings & Closings
With the warmer weather, we’ve also seen an uptick in new froyo shop openings. In March, we found 39 new froyo shops in 11 countries (compared to 20 new openings in February and 31 new openings in January 2022). The US led the way again, with thirteen openings, followed by Malaysia with seven and Indonesia […]
The Year in Froyo Review, 2021 Edition
For our last post of the year, we’d like to recap the froyo events of 2021. There was still much uncertainty, with the ongoing pandemic, rising costs, and shortages of supplies and labor. But things were looking up with self-serve returning to most self-serve froyo shops by mid-2021. However the emergence of the Omnicron variant […]
Calling All US Froyo Shop Owners, Our National Froyo Shop Owner Survey is Now Open
The (US) National Frozen Yogurt Shop Owner Survey is now open! We would like to invite everyone who owns a business that serves soft serve froyo in the United States to take our froyo shop owner survey. Take the survey & we’ll share the results with you. We created the National Frozen Yogurt Survey to […]
May 2021 Froyo Shop Openings & Closings
Summer is fast approaching and more froyo shops are opening. We found 32 openings in May, about the same as in April. Surprisingly, the most openings occurred in the US, with eight, though one was a rebrand and another was a froyo shop taking over another froyo shop’s space. Spain had the second highest number […]
January 2021 Froyo Shop Openings & Closings
January is typically a slow month for froyo shop openings, but not so much this year. Ecuador had the most froyo shop openings this month, with four. There were openings in Argentina, India, Indonesia, Malaysia, Mexico, Saudi Arabia, Singapore, Spain, and the US. All the new shops were additional branches of existing froyo businesses, with […]
The Year in Froyo, 2020 Edition
For our last post of the year, we’d like to recap the froyo events of 2020 and talk about key trends in froyo. Thanks to the worldwide pandemic, it was a tough year full of fear and uncertainty for just about everyone. Governments issued new mandates restricting business operations and recommending that people stay home […]
Take Our National Froyo Consumer Survey for a Chance to Win Froyo
If you’ve ever visited a froyo shop and you’re over 13 in the US, we would love to hear about your froyo experiences. Froyo survey participants will be entered into a random drawing to win one of four $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open […]