Summer is fast approaching and more froyo shops are opening. We found 32 openings in May, about the same as in April. Surprisingly, the most openings occurred in the US, with eight, though one was a rebrand and another was a froyo shop taking over another froyo shop’s space. Spain had the second highest number… Read more »
Posts Tagged: froyo industry trends
January 2021 Froyo Shop Openings & Closings
January is typically a slow month for froyo shop openings, but not so much this year. Ecuador had the most froyo shop openings this month, with four. There were openings in Argentina, India, Indonesia, Malaysia, Mexico, Saudi Arabia, Singapore, Spain, and the US. All the new shops were additional branches of existing froyo businesses, with… Read more »
The Year in Froyo, 2020 Edition
For our last post of the year, we’d like to recap the froyo events of 2020 and talk about key trends in froyo. Thanks to the worldwide pandemic, it was a tough year full of fear and uncertainty for just about everyone. Governments issued new mandates restricting business operations and recommending that people stay home… Read more »
Take Our National Froyo Consumer Survey for a Chance to Win Froyo
If you’ve ever visited a froyo shop and you’re over 13 in the US, we would love to hear about your froyo experiences. Froyo survey participants will be entered into a random drawing to win one of four $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open… Read more »
Our Fourth National Froyo Consumer Survey Has Launched
We’d like to hear from frozen yogurt consumers across the country about their frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt stores and others in the frozen yogurt industry. Our goal is to better understand the US frozen yogurt market and to share that knowledge with… Read more »
2019 The Year in Froyo Review
For our last post of the year, we’d like to take a look back at the significant froyo events and trends of 2019. Non-Dairy, Plant-Based Soft Serve Continues to Grow Of the new flavors that we tracked in 2019, 48% were froyo and 52% froyo alternatives. Of the froyo alternatives, vegan soft serve made with… Read more »
3rd Annual National Frozen Yogurt Consumer Survey is Now Open
The National Frozen Yogurt Survey is back! We are sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey. One version is for frozen yogurt consumers and another for frozen yogurt shop operators. The… Read more »
National Frozen Yogurt Shop Owner Survey Closes on Wednesday, October 17
Time is running out to be part of the Second National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 17, 2018. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. Shop Owners Who Take the Survey Can Find… Read more »
The Results of the Second National Frozen Yogurt Consumer Survey Are In
Last August, we launched the Second National Frozen Yogurt Consumer Survey. We invited frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 204 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes (towards major frozen yogurt… Read more »
Closing Your Froyo Shop for the Season
Most froyo shops that we talk to tell us that their business is seasonal, with the best sales on warmer days and slower sales during the winter. Even Google Trends shows a seasonal dip in online searches for frozen yogurt (the search term) with the low point in December of each year. Shops that close… Read more »