We’d like to hear from frozen yogurt consumers across the country about their frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt stores and others in the frozen yogurt industry. Our goal is to better understand the US frozen yogurt market and to share that knowledge with our members and others in the industry.
Take the Froyo Consumer Survey for a Chance to Win Froyo Gift Cards
Complete the survey for a chance to win one of four $30 froyo shop gift cards. Winners can choose a gift card from any froyo shop that sells online gift cards. The survey is open to anyone over 13 who lives in the US. Responses will remain anonymous. Winners will be selected based on a random drawing.
The consumer survey is open from September 2, 2020 to September 23, 2020.
Take the 6 minute survey at https://tinyurl.com/froyoconsumer
Survey Purpose and Modifications
The annual IFYA survey captures trends in the frozen yogurt market. This year’s consumer questionnaire has been modified with new questions about the impact of COVID-19 on frozen yogurt consumption and attitudes.
The frozen yogurt shop operator survey will launch in early October, after the close of the consumer survey. The results of the froyo consumer survey should be available in October.
“We are excited to bring back the National Frozen Yogurt Survey for the fourth year. It’s been an unusual year, so we realized that we needed to modify both the consumer and shop operator surveys to better capture the impact of COVID-19. Our consumer survey will capture consumer purchase habits and preferences for frozen yogurt, including liking for large frozen yogurt chains, purchase frequency, loyalty, and what might drive consumers to increase visit frequency,” said Susan Linton, President of the International Frozen Yogurt Association. “The results should be useful both as a means to capture what consumers are looking for and as a planning tool for frozen yogurt shops.”
Share the Survey Invitation To Receive Survey Results
Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post and send a DM with an email address after sharing (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl) or Instagram survey post (@intlfroyoassn). Your profile must be public to qualify.
