The National Frozen Yogurt Survey is back! There are two versions of the survey, one for frozen yogurt consumers and one for frozen yogurt shop operators. This year we will compare the results to the previous year’s findings, enabling us to reveal trends for the first time. We are very excited to hear from the frozen yogurt community.
The Consumer Survey
The consumer survey is now open. The questions cover loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences, and demographics. We kept the questions the same as last year, so we can look at data trends.
Survey participants who respond by September 19, 2018, will be entered into a drawing to win one of five $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open to anyone over 13 who lives in the US.
Take the National Frozen Yogurt Consumer Survey, http://tinyurl.com/2ndfroyoconsumersurvey
Anyone who is interested in the survey results simply needs to share the survey invitation. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) before the survey closes.
The Shop Operator Survey
The frozen yogurt shop operator survey will launch in late September, after the consumer survey closes. The shop operator survey will include questions about shop performance and outlook, operations, main challenges, and more. Anyone who takes the shop operator survey will receive the results. Suppliers and others will also be given the opportunity to share the operator survey in order to obtain access to the full set of results.
Future Access to Results for Others
IFYA members will have access to a limited set of the results of the consumer and shop operator surveys in the future. IFYA advisory board members and IFYA experts will have access to the full set of results. Non-members will be able to purchase the results in the future.
