Our Second National (US) Frozen Yogurt Shop Owner Survey is now open. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, etc. Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the frozen yogurt market in the United States.
Shop Owners Who Take The Survey Will Receive the Results
Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results.
The anonymous survey takes about 7 minutes to complete and can be found at https://tinyurl.com/2ndfroyoshopsurvey
The survey will remain open until midnight Pacific Time on October 17, 2018.
“We are excited to bring back the National Frozen Yogurt Survey and hope to see even greater levels of participation this year. Our comprehensive surveys of frozen yogurt consumers and shop operators offer insights that can’t be found elsewhere. While we kept most of the questions the same, we added a few based on feedback from last year’s respondents. We are eager to see and share the results with others in the frozen yogurt industry,” said Susan Linton, President of the International Frozen Yogurt Association.
Non-Shop Owners Who Share the Survey Posts Will Receive the Results
Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey or retweeting the pinned survey tweet (@froyogirl) before the survey closes on October 17, 2018.
The consumer survey closed on September 19, 2018 and the results should be available in October 2018. The shop owner survey results should be available in November 2018.
