Froyo shop visit frequency and loyalty were stable for the past few years, but we saw a few changes this year, including a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
Posts Tagged: froyo industry trends
IFYA Turns Eleven
Our anniversary is also the perfect time for a mid-year check-in for the frozen yogurt industry. The good news is that the number of frozen yogurt shops worldwide is steadily increasing. We found 346 new froyo shops that opened in the first half of the year (i.e., January – June 2024), compared to 307 new shops for the same period in 2023. This represents an increase of 12.7%. The Philippines had the most froyo shop openings out of all countries this year.
Interest in Frozen Yogurt As Measured by Search Trends, 2024 Update
Looking at worldwide search traffic for frozen yogurt over the last 12 months (i.e., June 2023 – June 2024), the top five regions were 1. United States, 2. Australia, 3. Kuwait, 4. Canada, 5. Israel. Kuwait and Israel are new to the top five. Last year, the countries in order of search interest were 1. United States, 2. Canada, 3. Australia, 4. Lebanon, 5. New Zealand. Google adjusts for differences in the population size of countries by using the proportion of all search queries rather than looking at the absolute query count.
December 2023 Froyo Shop Openings & Closings
December 2023 was a flurry of froyo activity. It seemed like new froyo shops were opening every day. We found 91 froyo shop openings in 21 countries December, compared to 62 openings in 19 countries in November 2023. In December 2022, we found 53 froyo shop openings in 22 countries. As you can see, the pace of froyo activity has increased, thanks to the new froyo shops in Asia.
The Year in Froyo Review, 2023 Edition
For our last post of the year, we’d like to recap the significant froyo events of 2023. And there was good news, the post-pandemic recovery continued and the number of new froyo shops worldwide increased by 46% this year. We also review the year in new froyo flavors, IFYA news, and froyo industry news.
The Year in Froyo Review, 2022 Edition
For our last post of the year, we’d like to recap the froyo events of 2022. While things were looking better for restaurants in general, rising costs and supply chain shortages continued to be the main concerns. However, there was a sense of normalcy as many trade shows resumed in-person events and mask requirements were… Read more »
2022 National Frozen Yogurt Shop Owner Survey Results
In October 2022, we invited frozen yogurt shop owners in the United States to take an anonymous online survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. The goals of the survey were to provide shop owners with benchmarks for assessing how they compare to… Read more »
2022 National Frozen Yogurt Consumer Survey Results
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more… Read more »
Last Days of the National Frozen Yogurt Consumer Survey
Froyo eaters of America, if you’re over 13 in the US, we want to hear from you. Time is running out to take our National (US) Frozen Yogurt Consumer Survey. The survey closes at midnight PST on Friday, September 30, 2022. Take the Survey for a Chance to Win Froyo Gift Cards Survey respondents will… Read more »
IFYA Turns Nine
Nine years ago, we launched the International Frozen Yogurt Association to promote the quality and success of the worldwide frozen yogurt industry. Today, our association has nearly 3,000 members (2,880 members as of July 24, 2022). Of the current members, 42% indicated that they were current froyo shop owners or employees, 23% prospective froyo shop… Read more »