This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and other attitudes. The survey is conducted every year to measure trends over time and to better understand the frozen yogurt industry.
Consumer Survey Findings
There were 1,318 responses received. The survey found that froyo shop visit frequency was greater than 2021. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not.
The most important froyo shop attribute was quality froyo; cleanliness slipped from #2 most important in 2021 to #3 in 2022. When asked about their favorite shop, Pinkberry ranked #1.
The National Frozen Yogurt Consumer Survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt and delivery/online ordering, while the self-serve format was less important than in previous years. The survey also revealed what other products respondents would be willing to try at froyo shops and what might increase froyo shop visit frequency.
Availability of Results
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of our website.
Thanks to everyone who participated or helped with the National Frozen Yogurt Consumer Survey!
