Every year, our survey collects real insights about how Americans enjoy frozen yogurt — your habits, your preferences, and the little details that keep you coming back. The results are shared with frozen yogurt shops and industry leaders across the country, and this year’s findings will be compared to last year’s to see what’s changing and what’s staying the same.
We’re inviting you to help shape the future of froyo in the United States. Whether you’re a swirl purist, a toppings maximalist, or someone who simply enjoys a cup of froyo with friends, your feedback helps frozen yogurt shops better understand and serve their communities.
The International Frozen Yogurt Association (IFYA) today announced the results of its annual frozen yogurt consumer survey, revealing that frozen yogurt consumers in 2025 are driven by a strong desire for high-quality products and new offerings. The findings also indicate that while consumers are increasingly price-sensitive, the majority say that they are willing to pay a premium for a superior product.
Whether you swirl daily or treat yourself occasionally, your feedback helps frozen yogurt shops better understand what customers crave—from flavors and toppings to shop visits and loyalty.
We’re gathering real opinions on how Americans enjoy frozen yogurt—your habits, preferences, and what keeps you coming back for more. This year’s results will be shared with froyo shops and industry leaders, and compared to last year’s trends to spotlight what’s changing and what’s staying sweet.
Froyo shop visit frequency and loyalty were stable for the past few years, but we saw a few changes this year, including a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
We invite you to take the National Frozen Yogurt Consumer Survey. If you visit froyo shops and you’re over 13 in the US, we’d love to hear from you. The short survey asks about your current froyo consumption and preferences. The survey takes about 7 minutes to complete.
We want to hear from you! Our frozen yogurt survey asks about your frozen yogurt consumption, attitudes, and preferences. The results will be shared with frozen yogurt shops and industry stakeholders, and we’ll compare this year’s findings with last year’s.
The National Frozen Yogurt Consumer Survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and purchasing habits.
We are conducting the National Frozen Yogurt Survey to better understand the US frozen yogurt market. The consumer survey includes questions about frozen yogurt consumption, preferences, and attitudes. The results of our surveys will be shared with frozen yogurt stores and others in the frozen yogurt industry. We’ll also compare this year’s results with the results from prior years to uncover trends over time.
