In October 2022, we invited frozen yogurt shop owners in the United States to take an anonymous online survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
The goals of the survey were to provide shop owners with benchmarks for assessing how they compare to other shops, help suppliers learn more about how shops felt about their suppliers, and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time.
We received 30 responses from frozen yogurt shop owners. The typical respondent this year owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.
The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.
The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section.
