Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the… Read more »
News
Press Room →Yogurtland’s Newest Flavor, Blueberry Lavender, Embraces Spring in Every Spoonful
(IRVINE, CA) – This May, Yogurtland, the ever-popular, industry leader, is expanding its flavor offerings to include a subtle taste of spring in every spoonful with the introduction of new Blueberry Lavender light ice cream. Beginning May 6th, and available for a limited time while supplies last, this new addition to the Yogurtland ice cream… Read more »
Spring Cleaning for Froyo Shops
In our 2018 National Frozen Yogurt Consumer Survey, we asked frozen yogurt consumers to rate the importance of shop attributes. A clean interior was rated the 2nd most important attribute, behind great tasting frozen yogurt. In other words, cleanliness was rated as more important than customer service, price, offering a wide variety of frozen yogurt… Read more »
Businesses that Buy and Sell Used Soft Serve Machines
Are you exiting the frozen yogurt or soft serve business? If so, there are businesses that will buy used, high quality soft serve machines, particularly newer models. Or if you’re looking for used soft serve equipment, this list will come in handy as well. Our list is not comprehensive. It’s a good idea to check… Read more »
Does Your Frozen Yogurt Shop Need a Mobile App?
Between 2012-2014, many froyo chains launched froyo apps. The argument for having a mobile app sounded compelling; with so many people using mobile devices (well over 200 million Americans have smartphones and the number keeps growing), the app would allow users to engage with the froyo shop anywhere and anytime. However, we’ve found that several… Read more »
Does Your Frozen Yogurt Shop Need a Website?
How many frozen yogurt shops have websites? Show of hands, please. How many really need a website? Is it enough to just have a Facebook page or Instagram account for your shop? With Facebook, Google Places, and Yelp offering the location, hours of operation, photos, reviews, and contact information, it may seem redundant to also… Read more »
To Change or Not Your Froyo Shop Name?
When new owners take over an existing frozen yogurt shop, they face an important decision, should they rebrand the shop or continue with the existing brand? Current froyo shop owners might benefit from a name change as part of a rebranding effort as well. Changing the name of the shop is an easy way to… Read more »
Other International Frozen Chains to Watch
While not the largest in their respective countries, these home-grown frozen yogurt chains have shown promising growth. Each has over 100 locations. In this post, we take a closer look at Moyo (Mexico), Smooy (Spain), Yogurtlandia (Italy), and YoYogurt (Italy). Moyo Moyo was founded in Mexico in 2008. The founders wanted to create artisanal Bulgarian… Read more »
A Look at Home Grown International Froyo Chains: Brazil, Chile, The Netherlands, Singapore
Our series on international frozen yogurt chains continues. In this installment, we look at the leading home-grown frozen yogurt chains in Brazil, Chile, The Netherlands, and Singapore. Brazil Yogoberry was founded in Rio de Janeiro in 2007 by two South Korean sisters who were naturalized Brazilians. By 2012, Yogoberry had over 100 shops in Brazil… Read more »
A Look at Home Grown International Froyo Chains: France, Indonesia, Kuwait, Philippines
We cover four more countries in part three of our series on international home-grown froyo chains. This post covers the largest home-grown froyo chains in France, Indonesia, Kuwait, and the Philippines. France Yogurt Factory was founded in France in 2011 and became the undisputed leader of the French frozen yogurt market when they acquired rival,… Read more »
