Want to know how your shop compares to other froyo shops? This is your chance. We created the National Frozen Yogurt Shop Owner Survey to help shop owners learn more about how they’re doing compared to other froyo shops. This year, we also modified the survey to take into account the impact of the coronavirus… Read more »
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Results of the Fourth National Frozen Yogurt Consumer Survey
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future… Read more »
COVID-19’s Impact on the Frozen Yogurt Industry
During these uncertain times, we’ve been busy tracking news that’s relevant to frozen yogurt and looking for resources to help our members and community. While many industries have been affected by the spread of the coronavirus, the restaurant industry has been particularly hard hit. Many frozen yogurt shops have chosen to or been forced to… Read more »
Introducing Our Newest IFYA Expert, Kendall Ware, President and COO of Orange Leaf Frozen Yogurt
We’re very excited to introduce the newest IFYA expert, Kendall Ware, President and Chief Operating Officer of Orange Leaf Frozen Yogurt. Kendall was promoted to President and COO in February 2018. Prior to his new role, he served as Vice President of Operations and Training for the Orange Leaf brand. A recipient of Oklahoma’s 30… Read more »
2019 Frozen Yogurt Industry News
December 19, 2019: Liberia’s First Pinkberry Franchise Opens Today December 18, 2019: Generation Next Franchise Brands, Inc. Files an 8-K Bankruptcy or Receivership December 4, 2019: TCBY Now Serving Holiday Favorites for a Limited Time Only December 2, 2019: First Pinkberry Frozen Yogurt in Monrovia Opens This December November 29, 2019: Holiday Gift Guide: sweetFrog… Read more »
Results of the 3rd National Froyo Shop Owner Survey
Last October, we invited frozen yogurt shop owners across the United States to take the Third National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. The goals of the shop owner survey were to: Give shop owners a chance to learn… Read more »
Final Days: National Frozen Yogurt Shop Owner Survey Closes on 10/23
Time is running out to be part of the Third National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 23, 2019. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. And we want to help you learn… Read more »
Segmentation of the Frozen Yogurt Consumer Market
Young women, families with young children – we’ve heard about these segments within the frozen yogurt market, but how much do we really know about them beyond demographics? We recently took a closer look at our data from the National Frozen Yogurt Consumer Survey. The survey includes many questions about frozen yogurt attitudes and preferences,… Read more »
2018 Frozen Yogurt Industry News
December 21, 2018: sweetFrog Hosting “Deck the Halls” Fundraisers December 19, 2018: Reis & Irvy’s Announces 90 Day Sales in Excess of 100,000 Cups From Its Recent Field Results December 17, 2018: Forever Yogurt Swirls in the New Year with Peppermint Bark Froyo December 4, 2018: Fat Brands Acquires Yalla Mediterranean November 29, 2018: Global… Read more »
The Results of the Second National Frozen Yogurt Shop Owner Survey
Last September, we invited frozen yogurt shop owners across the United States to take the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This research project was inspired by the desire to learn more about the frozen yogurt industry… Read more »