Posts By: IFYA Administrator

Does Your Frozen Yogurt Shop Need a Website?

How many frozen yogurt shops have websites? Show of hands, please. How many really need a website? Is it enough to just have a Facebook page or Instagram account for your shop? With Facebook, Google Places, and Yelp offering the location, hours of operation, photos, reviews, and contact information, it may seem redundant to also… Read more »

To Change or Not Your Froyo Shop Name?

When new owners take over an existing frozen yogurt shop, they face an important decision, should they rebrand the shop or continue with the existing brand? Current froyo shop owners might benefit from a name change as part of a rebranding effort as well. Changing the name of the shop is an easy way to… Read more »

Other International Frozen Chains to Watch

While not the largest in their respective countries, these home-grown frozen yogurt chains have shown promising growth. Each has over 100 locations. In this post, we take a closer look at Moyo (Mexico), Smooy (Spain), Yogurtlandia (Italy), and YoYogurt (Italy). Moyo Moyo was founded in Mexico in 2008. The founders wanted to create artisanal Bulgarian… Read more »

A Look at Home Grown International Froyo Chains: Australia, Germany, Norway, UK

In Part 2 of our series on international frozen yogurt chains to watch, we cover four more countries: Australia, Norway, UK, and Germany. Australia Wow Cow was Australia’s first frozen yogurt chain. It was founded by US entrepreneur Carl Harwin in 2007. The first location was in Sydney. Several locations opened but none remain. A… Read more »

Valentine’s Day and Froyo

While people associate Valentine’s Day with chocolate and wine, we feel that froyo is just as romantic, if not more so. Many people have had froyo dates, gotten engaged at froyo shops, and had froyo at their engagement party or wedding. There are so many Valentine’s themed toppings, pink colored froyo, and decorations around that… Read more »

National/International Frozen Yogurt Day 2019

Yes, the biggest day in frozen yogurt is two days away! Everyone in the froyo biz knows that we’re referring to National/International Frozen Yogurt Day on Wednesday, February 6. Froyo fans call it Free Yogurt Day or Free Froyo Day. We’ve been thrilled to watch the spread of NFYD/IFYD over the years. Last year, hundreds… Read more »