Time is running out to be part of the Second National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 17, 2018. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. Shop Owners Who Take the Survey Can Find… Read more »
Posts Tagged: froyo industry trends
The Results of the Second National Frozen Yogurt Consumer Survey Are In
Last August, we launched the Second National Frozen Yogurt Consumer Survey. We invited frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 204 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes (towards major frozen yogurt… Read more »
Closing Your Froyo Shop for the Season
Most froyo shops that we talk to tell us that their business is seasonal, with the best sales on warmer days and slower sales during the winter. Even Google Trends shows a seasonal dip in online searches for frozen yogurt (the search term) with the low point in December of each year. Shops that close… Read more »
Announcing the Launch of the 2nd National Frozen Yogurt Shop Owner Survey
Our Second National (US) Frozen Yogurt Shop Owner Survey is now open. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, etc. Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the frozen yogurt market in the United States. Shop Owners Who… Read more »
Final Days of the National Frozen Yogurt Consumer Survey
If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our frozen yogurt survey. The survey closes at midnight PST on Wednesday, September 19, 2018. Survey participants will be entered into a random drawing to win one of five $30 froyo shop… Read more »
Announcing the 2nd Annual National Frozen Yogurt Survey
The National Frozen Yogurt Survey is back! There are two versions of the survey, one for frozen yogurt consumers and one for frozen yogurt shop operators. This year we will compare the results to the previous year’s findings, enabling us to reveal trends for the first time. We are very excited to hear from the… Read more »
The Year in Froyo, Key Froyo Events of 2017
It’s time for our annual review of important froyo events in 2017. Let’s take a look back at the year in froyo. Significant Anniversaries Red Mango celebrated its 10th anniversary by featuring their two original flavors, original tart and green tea. Menchie’s also turned 10 this year and celebrated with giveaways. Overseas Expansion and Non-Traditional… Read more »
Warm & Cold Froyo Combinations (Toppings & Bottoms)
Normally when you go to a froyo shop and look for warm toppings, the most you’ll find is warm sauces like hot fudge or hot caramel. Most shops don’t offer warm sauces because they require sauce warming dispensers. However, some froyo shops offer warm toppings, warm bottoms or warm cones, allowing customers to enjoy a… Read more »
Current Trends in Asian Froyo, the 2017 Edition
In 2015, we took a look at current froyo trends in Asia. Those trends included adding fresh honeycomb as a topping for soft serve or frozen yogurt, taiyaki filled with soft serve or froyo, fancy froyo parfaits, cotton candy clouds on top of froyo and black frozen yogurt made with activated charcoal. This post is… Read more »
Southwest Traders 2017 Product Show Recap
Billed as “the largest frozen yogurt, ice cream and topping show in the nation,” Southwest Traders annual product show featured over 50 suppliers, industry experts, seminars, and networking opportunities. The show was held at the Disneyland Hotel in Anaheim, CA on March 2-3, 2017. Seminar Highlights There were two owner roundtable sessions and one industry… Read more »