Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the… Read more »
Store Advice
Press Room →Spring Cleaning for Froyo Shops
In our 2018 National Frozen Yogurt Consumer Survey, we asked frozen yogurt consumers to rate the importance of shop attributes. A clean interior was rated the 2nd most important attribute, behind great tasting frozen yogurt. In other words, cleanliness was rated as more important than customer service, price, offering a wide variety of frozen yogurt… Read more »
Does Your Frozen Yogurt Shop Need a Mobile App?
Between 2012-2014, many froyo chains launched froyo apps. The argument for having a mobile app sounded compelling; with so many people using mobile devices (well over 200 million Americans have smartphones and the number keeps growing), the app would allow users to engage with the froyo shop anywhere and anytime. However, we’ve found that several… Read more »
Does Your Frozen Yogurt Shop Need a Website?
How many frozen yogurt shops have websites? Show of hands, please. How many really need a website? Is it enough to just have a Facebook page or Instagram account for your shop? With Facebook, Google Places, and Yelp offering the location, hours of operation, photos, reviews, and contact information, it may seem redundant to also… Read more »
To Change or Not Your Froyo Shop Name?
When new owners take over an existing frozen yogurt shop, they face an important decision, should they rebrand the shop or continue with the existing brand? Current froyo shop owners might benefit from a name change as part of a rebranding effort as well. Changing the name of the shop is an easy way to… Read more »
Another Way to Save on Froyo: Cash Back Deals
Froyo prices keep rising lately and consumers are looking for discounts. In our National Frozen Yogurt Consumer Survey, we asked what might increase froyo consumption. Respondents rated discounts as most likely to increase their future froyo consumption. In this post, we consider several new cash back programs from Groupon, Yelp, and Uber. Groupon Groupon introduced… Read more »
2019 Froyo Flavor and Trends Forecast
We cataloged the new froyo flavors that were introduced last December in our post, New Froyo Flavors Introduced in 2018. Now we’re ready to look ahead, at emerging flavor and product trends. Indian Flavors Comax Flavors predicts that Indian flavors will be big this year. We noticed many chai and turmeric beverages at the Coffee… Read more »
IFYA’s Goals for 2019
Happy Froyo New Year! May your year be filled with froyo and joy. We ended 2018 with our annual feature, 2018 The Year in Froyo Review. We’d like to start this year by sharing some of the suggestions we received from the froyo shop owners and then discuss what we can do to adopt the… Read more »
The Results of the Second National Frozen Yogurt Shop Owner Survey
Last September, we invited frozen yogurt shop owners across the United States to take the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This research project was inspired by the desire to learn more about the frozen yogurt industry… Read more »
Is It Time to Repair or Replace Your Soft Serve Machine?
A quality soft serve machine can last for many years, but there are reasons why you might not want to wait till your machine is on its last legs before considering replacement. The main reasons are cost and quality. If your machine’s performance has degraded over the years, it’s definitely time to consider getting a… Read more »
