Nostalgia marketing aims to evoke positive memories and emotions from the past. Examples of nostalgia marketing include reintroducing old products, characters, and brands (e.g., Toys R Us, Blockbuster Video), or referencing memorable moments from the past. McDonald’s decision to bring back the Uncle O’Grimacey character for this year’s Shamrock Shake promotion after a forty-year absence is a good example. Closer to home, Yogurtland partnered with Disney Entertainment Television to celebrate 40 years of “The Golden Girls.”
News
Press Room →Froyo in Nicaragua: History, Trends, & Shops
We found eight froyo shops that are currently open, and they are all counter-serve. Most are mall-based and in Managua. Moyo, a Mexican franchise, has five branches in Nicaragua. The first Nicaraguan branch opened in 2018. It serves fat-free Bulgarian yogurt ice cream. We found four closed froyo shops. Tweety’s Froyo in Estelí opened in 2014 and was the first self-serve froyo shop in Nicaragua. It’s also the earliest froyo shop that we could find.
July Froyo Openings and Closings
We found 58 new businesses in 28 countries that serve froyo in July. This was slightly fewer than the 61 new froyo businesses that we found in June. The United States had the most openings for the second month in a row, with eleven, followed by Australia with six and the Philippines with five.
Yogurtland & Disney Entertainment Television Celebrate 40th Anniversary of “The Golden Girls”
Yogurtland Announces Limited-Edition Cheesecake Frozen Yogurt & Nostalgic Topping To Celebrate 40th Anniversary of Emmy Award-Winning Series ‘The Golden Girls’. All Seven Seasons of the Beloved Series Are Available for Streaming on Hulu.
IFYA Turns Twelve
The State of Froyo and the Froyo Association Today Twelve years ago, we launched the International Frozen Yogurt Association to champion the quality, growth, and success of the global frozen yogurt industry. Today, we remain a trusted, unbiased source of support and information for current and aspiring froyo shop operators. Our community has grown to […]
The Functional Benefits of Frozen Yogurt
A quick online search reveals that frozen yogurt is evolving as a functional food packed with health benefits. We see more brands following the lead of health influencers by adding functional benefits to their yogurt.
Final Days to Enter the Froyo Heaven Art Contest – Win a $150 Froyo Gift Card!
Unleash your creativity and show us what froyo heaven looks like to you! Whether you’re sketching by hand, designing in Illustrator, or experimenting with AI, all artistic styles are welcome. One lucky winner will score a $150 froyo gift card to the shop of their choice!
Yogurtland Celebrates National Ice Cream Day with Double Rewards!
National Ice Cream Day is Sunday, July 20, and Yogurtland is celebrating by offering double points to Real Rewards members on all in-store and online orders.
Enter the Froyo Heaven Art Contest, Win $150 Froyo Gift Card
We’re inviting froyo fans to enter our fun art contest by showing us what froyo heaven looks like. The lucky winner will win a $150 froyo gift card.
Yoga-urt Celebrates Ten Years of Offering LA’s First and Best Organic, Plant-Based Soft Serve
Yoga-urt, the first and best all organic, plant-based soft serve company, is celebrating ten years this July. Founded by an amazing and passionate female entrepreneur, Melissa Schulman, Yoga-urt has been the froyo shop of our dreams since day one. The soft serve (yes, it has probiotics, so we’re calling it froyo) is hand-crafted in small batches with love and hand-squeezed almond and cashew milk.
