Yogurtland teams up with singer-songwriter, record producer, and multi-Platinum artist, JVKE, for a limited-time “this is what red velvet tastes like” frozen yogurt flavor, with exclusive toppings, a branded cup, and a branded spoon
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Press Room →August Froyo Openings and Closings
In August, we found 68 new businesses serving froyo in 27 countries, compared to 59 new businesses in 28 countries that serve froyo in July. The United States had the most openings for the third consecutive month, with twelve, followed by Indonesia with nine, and a tie between the Philippines and Australia, with six apiece.
Summer 2025 New Froyo Flavors and the Mystery Flavor Trend
Fruit flavors continued to be the most popular type of flavor to introduce during the summer. Of the 31 new flavors, 67% were fruit flavors. Many of these were tropical flavors and fruity combinations featuring more than one kind of fruit. The next most popular flavor category was surprising; mystery flavors accounted for 13% of the new summer flavors. Another 13% had ambiguous flavor names like Bora Bora tart and Blue Hawaii Tropical Candy.
Yogurtland To Celebrate ‘A Very Laufey Day’ with Exclusive Flavor Swirl & More
A delicious duet with TikTok sensation Laufey, featuring an exclusive flavor swirl available August 18 to 31 and a limited-edition giant spoon in-store gift with purchase on August 24, celebrating her third album’s release on August 22
Using Nostalgia Marketing to Create Emotional Connections
Nostalgia marketing aims to evoke positive memories and emotions from the past. Examples of nostalgia marketing include reintroducing old products, characters, and brands (e.g., Toys R Us, Blockbuster Video), or referencing memorable moments from the past. McDonald’s decision to bring back the Uncle O’Grimacey character for this year’s Shamrock Shake promotion after a forty-year absence is a good example. Closer to home, Yogurtland partnered with Disney Entertainment Television to celebrate 40 years of “The Golden Girls.”
Froyo in Nicaragua: History, Trends, & Shops
We found eight froyo shops that are currently open, and they are all counter-serve. Most are mall-based and in Managua. Moyo, a Mexican franchise, has five branches in Nicaragua. The first Nicaraguan branch opened in 2018. It serves fat-free Bulgarian yogurt ice cream. We found four closed froyo shops. Tweety’s Froyo in Estelí opened in 2014 and was the first self-serve froyo shop in Nicaragua. It’s also the earliest froyo shop that we could find.
July Froyo Openings and Closings
We found 58 new businesses in 28 countries that serve froyo in July. This was slightly fewer than the 61 new froyo businesses that we found in June. The United States had the most openings for the second month in a row, with eleven, followed by Australia with six and the Philippines with five.
Yogurtland & Disney Entertainment Television Celebrate 40th Anniversary of “The Golden Girls”
Yogurtland Announces Limited-Edition Cheesecake Frozen Yogurt & Nostalgic Topping To Celebrate 40th Anniversary of Emmy Award-Winning Series ‘The Golden Girls’. All Seven Seasons of the Beloved Series Are Available for Streaming on Hulu.
IFYA Turns Twelve
The State of Froyo and the Froyo Association Today Twelve years ago, we launched the International Frozen Yogurt Association to champion the quality, growth, and success of the global frozen yogurt industry. Today, we remain a trusted, unbiased source of support and information for current and aspiring froyo shop operators. Our community has grown to […]
The Functional Benefits of Frozen Yogurt
A quick online search reveals that frozen yogurt is evolving as a functional food packed with health benefits. We see more brands following the lead of health influencers by adding functional benefits to their yogurt.
