Happy Froyo New Year! We hope that you enjoyed the holidays and are excited about the new year. Hopefully, many people have resolved to eat more froyo this year.
Our goal for 2021 is to inspire our members in three areas. As you know, 2020 was a very challenging year. It’s vital to keep customers interested in what froyo shops are doing by being creative, improving engagement through better communication, and fostering customer loyalty.
Creativity: Creativity leads to interest and interest is necessary to attract and retain customers. We’ve been tracking creative flavors, creative toppings, and emerging food trends. Creativity can also take the form of fun promotions, including contests, partnerships, and events.
Online engagement and improved communication: With the shift to takeout and delivery, communication should also shift to electronic forms. Customers are spending less time in shops and this will continue for the near future. The uncertain economic environment is also leading to more frequent changes in shop hours and a need to reassure customers that their safety and health are paramount.
Customer appreciation and loyalty: For most froyo shops, the majority of the business comes from loyal, repeat customers. Our National Frozen Yogurt Consumer Survey found that while most froyo customers report being loyal to their favorite shop, loyalty has been declining. Ask yourself how you are cultivating customer loyalty? For tips, see our posts on understanding customer loyalty for frozen yogurt shops and cultivating customer loyalty for your frozen yogurt shop.
In case you missed it, be sure to check out our Year in Froyo, year-end summary post.
