We’d like to invite everyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US to take our frozen yogurt shop owner survey. Owners who take the survey will be able to sign up to receive the survey results.
The survey results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results. The survey also includes questions about the future.
The Fourth National Frozen Yogurt Shop Owner Survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management practices, outlook, etc. This year’s survey has been modified to capture the impact of the coronavirus pandemic.
The anonymous survey takes about 7 minutes to complete and can be found at, https://tinyurl.com/froyoshopsurvey
Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the overall frozen yogurt market in the United States. The National Frozen Yogurt Survey is the only national survey that gathers the opinions and experiences of frozen yogurt consumers and shop owners.
The survey will remain open until midnight PST on Wednesday, October 28.
Access to the Survey Results
Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey or retweeting the pinned survey tweet (@froyogirl).
Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey posts/tweets, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.
