It’s time for our annual National Frozen Yogurt Month feature, where we look at the popularity of frozen yogurt, including emerging trends, based on Google Trends. Googe Trends captures what people search for on Google Search, the world’s most popular search engine. Google Search accounts for 92% of worldwide search engine traffic as of April 2022. Bing comes in second with a market share of 3.02%. Google Trends makes it easy to look at search volume trends over time and by geographic region.
Worldwide interest in frozen yogurt over the last five years peaked in June 2017. The pattern of interest shows a distinctly seasonal pattern; search traffic for frozen yogurt is lowest in December and highest in June and July. The lowest summer peak (least number of searches) occurred in 2020. Search traffic recovered and increased in 2021 but remained below 2017 levels.
Looking at worldwide search traffic for frozen yogurt, looking at the last 12 months, the top five regions were 1. United States, 2. Canada, 3. Australia, 4. Norway, 5. Greece. The top three were the same in 2020. Greece fell to fifth place and Norway made its debut in the top 5 countries interested in frozen yogurt. Google adjusts for differences in the population size of countries by using the proportion of all search queries not the absolute query count.
The top queries of people who searched for frozen yogurt in the last 12 months (worldwide) were 1. Frozen yogurt near me, 2. Yogurt near me, 3. Yogurt ice cream, 4. Ice cream, 5. Frozen yogurt ice cream. This suggests that goal of the most popular searches were to find a nearby frozen yogurt shop.
The pattern of search traffic is remarkably similar for the United States (vs. worldwide) frozen yogurt search term over the past 5 years.
Looking at regional interest in the US over the past 12 months, frozen yogurt interest was highest in 1. Idaho, 2. California, 3. Oregon, 4. Arizona, and 5. Nevada. The ranking is based on the proportion of frozen yogurt search queries per state, not the absolute count. Idaho was #1 in 2020 – 2021. California moved up from #3 to #2. Frozen yogurt interest is greater in the Western US.
The top search queries in the US over the last 12 months were 1. Frozen yogurt near me, 2. Yogurt near me, 3. Ice cream, 4. Frozen yogurt ice cream, 5. Ice cream near me. Interestingly, the search queries were very similar to the worldwide search queries but then again, search interest was highest in the US, so the US results could be driving the worldwide results.
We didn’t see major changes in frozen yogurt search traffic.
