Last month, we launched the National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This year’s version was modified to account for the coronavirus pandemic. Thirty-nine responses were received.
The National Frozen Yogurt Survey (Shop Owner Survey and the Frozen Yogurt Consumer Survey conducted in August 2020), are the only national surveys to address the state of the frozen yogurt industry from viewpoint of customers and shop owners.
Froyo Shop Owner Findings
The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.
Respondents reported higher levels of concern than previous years about costs, finding employees, finding customers, etc. This year, the #1 concern was keeping employees and customers safe.
The impact of COVID-19 has been devastating, with almost half reporting sales are off over 50% in the first nine months of 2020 (vs. first nine months of 2019).
Accessing the Survey Results
The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.
Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.
