Do you visit froyo shops? If you answered yes, we want to hear from you. We created the National Frozen Yogurt Consumer Survey to gauge consumers’ frozen yogurt attitudes and consumption. We’ll be sharing the survey results with froyo shops.
Take the Online Froyo Survey and Be Entered to Win a $25 Froyo Gift Card
All eligible survey participants will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing. One entry per person.
Any US resident over 13 years old is eligible.
Take the 6 minute survey at tinyurl.com/2021froyosurvey
The survey closes at midnight PST on Wednesday, September 29, 2021.
Recap of 2020 National Frozen Yogurt Survey Results
Last year, we received 205 responses. While the 2019 results were quite similar to the 2018 results, the 2020 results showed some interesting differences. Some of the changes are likely attributable to the coronavirus pandemic. For example, cleanliness was rated the most important froyo shop attribute for the first time. When asked what froyo shops might do to increase visit frequency, the most popular write-in response was safety. The survey questions were modified to take into account the coronavirus pandemic. Approximately 86% of people reported consuming less froyo during pandemic. The results revealed how many respondents are comfortable with self-serve, why they consumed less, how they felt about the safety of self-serve, how often they visited froyo shops before the pandemic vs. last month, etc.
