As frozen yogurt continues to evolve, one of the most exciting developments is the practice of mixing yogurt and kefir. A growing number of shops—including MYKA and Mimi’s—are incorporating kefir into their recipes to create a richer, tangier, more probiotic‑dense product that stands out from traditional froyo. Some new shops are named after kefir, including […]
June was another strong month for frozen yogurt. We tracked 98 new froyo shops in 37 countries, compared to 89 new froyo businesses in 30 countries in May. With continued growth in existing businesses adding frozen yogurt to their menus, particularly in the United States, we maintained the new category introduced last month to capture this type of activity.
May was a very strong month for frozen yogurt. We tracked 89 froyo businesses, mostly brand new, in 230 countries compared to 68 new froyo businesses in 25 countries in April. With the increase in existing businesses adding froyo to the menu, we added a new category to capture this type of activity. The United States continued to have the most openings, with 22 in May (vs. 16 in April), followed by Mexico with eleven, and Australia with eight.
Greek frozen yogurt is having a moment again — and this time, the momentum feels more global and more durable than the early 2010s froyo boom. Over the past few years, a new wave of Greek-style frozen yogurt shops has emerged across South America, Europe, the Middle East, and parts of Asia, with early signs of renewed interest in North America as well. What’s driving this resurgence, where is the surge taking place, and which brands are shaping the movement?
December was a slower month for froyo openings. We found 52 new businesses serving froyo in 19 countries, far fewer than the 77 new businesses serving froyo in 24 countries we found in November. Australia had the most openings with 16, though most of these weren’t new businesses but a result of Royal Stacks decision […]
This year, we found 87 new froyo and froyo alternative flavors introduced by froyo shops. Last year, we found 53 new froyo and froyo alternative flavors. While this is quite a jump in new flavors, the increase is mostly due to the addition of MYKA Greek, which introduced two new flavors a month in 2025. Without considering MKYA, we found 63 new froyo and froyo alternative flavors in 2025.
