Few frozen yogurt shops run customer satisfaction surveys. Most frozen yogurt shop owners feel like they are too busy running the shop to bother with surveys and few have experience administering surveys. While froyo shop owners may emphasize customer service to their employees, do they really know how customers feel about the shop? Yes, you… Read more »
Posts Tagged: frozen yogurt research
First National Frozen Yogurt Shop Owner Survey Results
Last September, we invited frozen yogurt shop owners in the United States to take an anonymous online survey about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This research project was inspired by the desire to learn more about the frozen yogurt industry by asking consumers and shop owners. We wanted… Read more »
First National Frozen Yogurt Consumer Survey Results
Last August, we invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 174 responses from across the US. About the Respondents Our sample composition seems representative of US frozen yogurt consumers. It’s estimated that women account for 70%… Read more »