While it’s impossible to catalog every frozen yogurt shop past and present — the sheer number makes a complete history impractical — we can highlight the largest chains currently operating in the Philippines. These brands represent the core of today’s froyo landscape and illustrate how the category continues to evolve.
June was another strong month for frozen yogurt. We tracked 98 new froyo shops in 37 countries, compared to 89 new froyo businesses in 30 countries in May. With continued growth in existing businesses adding frozen yogurt to their menus, particularly in the United States, we maintained the new category introduced last month to capture this type of activity.
And the new year begins with 49 froyo openings in 17 countries in January, even fewer than December’s 52 new froyo businesses in 19 countries. It’s traditionally the slowest time of year for froyo, though. The most openings occurred in the United States with nine, followed by the Philippines with seven; the two countries are usually the leaders in froyo shop openings.
Froyo activity in March followed a similar pattern to what we saw in February. We found 55 new froyo businesses in 19 countries in March, compared to 50 new froyo businesses in 24 countries in February. The Philippines had the most openings with fourteen, followed by the United States with eight, and Indonesia with six. The Philippines also had the most openings in February, with the US and Indonesia tying for second place.
With June and July as the traditionally busiest months for froyo, we weren’t surprised to find more froyo shop openings, 70, in May compared to 46 in April. These 70 froyo shop openings occurred in twenty-one countries.
