Frozen yogurt continues to be a fast‑growing category in the Philippines. In 2025, the country recorded 99 new frozen yogurt shop openings, second only to the United States with 100, and ahead of Australia with 74. In 2024, the Philippines led the world with 123 openings, followed by the United States with 94, Indonesia with 74, and Australia with 56. The country remains one of the most dynamic froyo markets globally.
The frozen yogurt story in the Philippines began in 1987, when Filipino banker Nelson Bonoan discovered frozen yogurt during a trip to the United States. After experiencing a heart attack and undergoing quadruple bypass surgery, he gave up ice cream and embraced frozen yogurt as a healthier alternative. That personal shift led to a national one: in 1989, Bonoan’s company BTIC (Better Than Ice Cream) became the first frozen yogurt manufacturer in the Philippines, opening its inaugural shop at Park Square Mall in Makati.
BTIC started with hard‑scoop frozen yogurt and expanded steadily through the 1990s and 2000s, adding new product lines, opening mall‑based shops, and building a nationwide distribution network. While other local frozen yogurt shops appeared over the years, BTIC remained the country’s largest player.
By the late 2000s and 2010s, the Philippines entered a new era with the arrival of international frozen yogurt chains. Red Mango was the first global brand to establish a presence, followed by others that helped diversify the market and introduce tart-style froyo and modern toppings bars.
It’s impossible to catalog every frozen yogurt shop past and present due to the sheer number of shops, but we can highlight the largest chains currently operating in the Philippines. These brands represent the core of today’s froyo landscape and illustrate how the category continues to evolve.
Largest Froyo Chains in the Philippines
- Llaollao (112 branches): The Spanish chain, Llaollao, reached 100 stores in August 2025. It is the largest froyo chain in the Philippines. Llaollao first entered the Philippines in 2016. The stores are counter-serve. In January 2025, there were 80 stores open in the Philippines. We estimate that there are currently 112 branches.
- Chimmy (56 branches): A local franchise founded in the Philippines in 2022, Chimmy reached 50 branches in 2025. The menu includes yogurt drinks and counter-serve froyo. Chimmy continues to grow rapidly. It seems to open a few branches every month.
- Koomi (51 branches): The Australian yogurt drink brand entered the Philippines in 2020. By 2022, there were over 110 branches in the Philippines. Koomi started offering froyo nationwide in the Philippines in 2022. The master franchisee had problems paying the rent and has been downsizing since 2022. Had six stores in Metro Manila but June 2025, hasn’t posted about froyo for the last few years. Might have 51 locations left. Master franchisee had problems paying the rent by 2024. It’s unclear how many branches are still open.
- BLK 513 (40 branches): BLK 513 popularized black activated charcoal froyo, aka Dark Skim froyo, in the Philippines. It was founded in the Philippines in 2015 and opened its first store at SM Megamall in 2016. A March 2026 article in the Manila Bulletin says that BLK 513 grew to 40 stores, but the BLK 513 website only shows nine, and the Instagram account lists about 70 branches.
- Yogorino (21 branches) entered the Philippines in 2018, expanding to 25 stores by January 2025. The premium Italian frozen yogurt counter-serve concept was founded in Italy in 1993.
- Tah-mee (20 branches) is a privately held company that was founded in the Philippines in 2022. It is known for its buy one, take one froyo pricing. The froyo is staff-served.
- YoWell (17 branches) is a Philippine frozen yogurt brand. The yogurt is manufactured locally. It emphasizes the affordability of its treats. The first branch opened in 2019. It currently has 17 branches in the Philippines; three are not self-serve. The parent company, Doxo Manufacturing Ingredients, makes the yogurt in-house.
While not among the largest chains, we also wanted to recognize two influential international frozen yogurt chains that have been in the Philippines for over 15 years.
- Pinkberry (10 branches): Pinkberry entered the Philippine market in 2011 with a branch in Manila. As of July 2026, there are ten counter-serve branches in the Philippines.
- Red Mango (8 branches): The first Red Mango, a franchise based in Seoul, Korea, opened in the Philippines in 2009 at TriNoma in Quezon City. As of August 2026, there are seven counter-serve branches in the Philippines. The Uptown Mall branch opened in August 2026.
Smooy, the Spanish yogurt franchise, just entered the Philippines with two branches, and Yoajung of South Korea is set to open its first branch in the Philippines this week. We’ll keep an eye on what develops.
