We are proud to welcome our newest member, Yoga-urt, to the Swirl of HonorTM program. Yoga-urt opened its first retail location in Glendale’s health conscious Kenneth Village in July 2015, and opened a second retail location in Echo Park in June 2019. Both locations earned three swirls, the maximum possible number of swirls, based on frozen yogurt quality, store cleanliness, superior customer service, and environmentally friendly business practices.
The Swirl of HonorTM Program was launched in late 2013 to recognize excellence in frozen yogurt. It is the first and only quality seal program specifically for frozen yogurt stores. Recipients receive one to three Swirls (1 = good, 2 = very good, 3 = excellent) based on how they meet IFYA standards.
The Yoga-urt Story
Yoga-urt, with locations in Glendale and Echo Park (Los Angeles), brings the Namaste into people’s lives by providing nourishment for those seeking a healthier life by enjoying organic, dairy-free, soy-free treats in a peaceful setting.
Yoga-urt was founded by LA based project manager Melissa Schulman after the concept took hold of her during what she called her “Yoga Bubble Year.” This was a year she took off from her career to focus on her personal yoga practice by taking classes, doing a teacher training course, going on retreats, working in a yoga studio and more.
One afternoon, she and her cousin were riffing on the “yoga/yogurt” connection. While many people have made that connection jokingly, Melissa couldn’t let go of the concept of an upscale yogurt bar serving tasty organic soft serve, smoothies, coffee, and tea with a yoga studio ambiance.
“Yoga-urt is the exemplar of a high-quality frozen yogurt shop. In a short amount of time, they’ve gained an extremely loyal following by offering a superior, proprietary, hand-crafted, made-from-scratch product that’s allergy-friendly and good for you. It appeals to everyone, vegan or not. You can taste love and passion in every bite. Beyond the product, they also have created a welcoming space for yogis and the general public, they honor the earth, and they’ve given back to important causes,” said Susan Linton, IFYA President. “Our association is extremely honored to welcome Yoga-urt to our program.”
“Yoga-urt is honored to join the Swirl of Honor program from the International Frozen Yogurt Association. We’ve always appreciated their support since we first opened in 2015! We are thrilled that our unique and delicious frozen yogurt has been embraced by so many,” said Melissa Schulman, Founder.
Visit Yoga-urt in Glendale at 1407 W Kenneth Rd. and in Echo Park at 2211 W Sunset Blvd., Los Angeles. Follow @yogaurt1 on Facebook, @yoga_urt on Instagram and Twitter.
About Yoga-urt
Yoga-urt’s delicious handcrafted, ‘fresh from scratch’ fare is made with organic, natural, non-dairy ingredients, and contains no artificial flavors, sweeteners or preservatives.
Yoga-urt offers over 25 nut-based handcrafted rotating flavors of organic, dairy-free, gluten-free, non-soy soft serve, including Chocolate Bliss, Salted Caramel Zen and Peanut Butter Prana, a toppings bar with mostly organic and non-dairy options, house made pie slices and ice cream sandwiches, plus seven handcrafted smoothies including healthy green and paleo options, coffee from LA’s popular sustainable purveyor Groundwork, and tea from The Art of Tea. In keeping with Yoga-urt’s higher consciousness vibe, all of Yoga-urt’s serveware is biodegradable.
