We are pleased to share a guest post from Ekaterina Kohlwes, principal designer of Mindful Design Consulting, a leading interior design firm based in San Diego, CA. They’ve worked with many frozen dessert shops and we’ll be sharing more of their client success stories in future posts. The current article was inspired by two trends… Read more »
Store Advice
Press Room →Results of the 3rd National Froyo Shop Owner Survey
Last October, we invited frozen yogurt shop owners across the United States to take the Third National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. The goals of the shop owner survey were to: Give shop owners a chance to learn… Read more »
Results of the 3rd National Frozen Yogurt Consumer Survey
Last September, we launched the Third National Frozen Yogurt Consumer Survey. We invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 214 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes towards major frozen… Read more »
Segmentation of the Frozen Yogurt Consumer Market
Young women, families with young children – we’ve heard about these segments within the frozen yogurt market, but how much do we really know about them beyond demographics? We recently took a closer look at our data from the National Frozen Yogurt Consumer Survey. The survey includes many questions about frozen yogurt attitudes and preferences,… Read more »
Tips for Drawing Groups to Your Frozen Yogurt Shop
Our 2018 National Frozen Yogurt Consumer Survey posed the following question, “When you go to a frozen yogurt shop, how often do you go with others?” Almost half the respondents (47%) reported getting froyo with someone else over 75% of the time. Compare that figure with the 18% who go to get a froyo with… Read more »
Now Trending: Alcohol-Infused and Inspired Frozen Desserts and Drinks
From boozy slushies to adult milkshakes, alcohol-infused frozen desserts and beverages are a big hit on the tradeshow circuit this year. Leading soft serve machine manufacturers, including Electro Freeze, Spaceman USA, and Taylor Company, have been offering spiked beverages and desserts from their tradeshow booths. Just this year, Taylor introduced the Zamboozy, a new frozen… Read more »
Understanding Consumer Willingness to Pay for Frozen Yogurt
We continue our series on consumer psychology by looking at how mental accounting and positioning can impact a consumer’s willingness to pay and consumption. In part one, we considered consumer price beliefs and their impact on consumption enjoyment. Willingness to Pay for a Snack vs. a Meal vs. Dessert Willingness to pay can differ depending… Read more »
The Consumer Psychology of Froyo Shop Pricing
As frozen yogurt prices rise, an increasing number of frozen yogurt shops are offering flat rate pricing, either on a temporary basis or on a permanent basis. To understand the impact of this pricing model change, we consider how consumer behavior might change. To do this, it’s important to consider the interplay between consumer attitudes,… Read more »
Taxes, Audits and Food Waste in the Frozen Yogurt Industry
We were recently contacted by an attorney representing a client who used to own a frozen yogurt shop. The client’s business was being audited by the state. The government claimed that everything he purchased for the shop was sold. The shop owner knew he did not sell all the frozen yogurt and toppings that he… Read more »
Cultivating Customer Loyalty for Your Frozen Yogurt Shop
In our last blog post, Understanding Customer Loyalty for Frozen Yogurt Shops, we discussed the value of a loyal customer base and some of the different ways to measure customer loyalty. This post focuses on how to cultivate a stronger relationship with loyal customers. In other words, we look at best practices for creating, maintaining,… Read more »
