When you think of 4th of July, aka Independence Day, what comes to mind? Probably at least one of the following: Parades, fireworks, picnics, the annual hot dog eating competition, frozen drinks, frozen treats, and hot weather.
With Memorial Day, another patriotic holiday, so close to the Fourth of July, summer is the perfect time for patriotic branding and promotions. Beer brands like Budweiser commonly use patriotic images. Budweiser saw a 40% increase in sales during the 4th of July holiday.
According to a survey conducted in June 2017, 65.5% of respondents planned to attend a cookout/barbecue/picnic on Independence Day 2017. In addition, 43.6% planned to attend a fireworks/community celebration. Only 11.6% did not plan to celebrate.
Most people will be outdoors this Fourth of July. They’ll be looking for something refreshing on a hot day. Will they have a popsicle, Italian ice, ice cream, or frozen yogurt?
Froyo and Fourth of July
Entice customers into your cool, air-conditioned shop with a limited time, Fourth of July promotion. It’s easy to make a cup of froyo Fourth of July themed. Think red, white, and blue froyo, toppings, sauces, cups, and spoons. Don’t forget those patriotic decorations too. For Fourth of July ideas, check out Southwest Traders new YouTube video, Freedom Bowl. It features products from Frozen Solutions, TR Toppers, Rainbow’s End, Honey Hill Farms, and more. Subscribe the Southwest Traders YouTube channel for more marketing ideas.
