History of Pinkberry in Thailand

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Pinkberry Thailand, Source: IG @pinkberrythailand

Pinkberry’s last remaining shop in Thailand closed on April 30, 2022. The first shop opened in March 2015 at Central Chidlom in Bangkok. The franchisee, Rangsinee Piyasombatkul, fell in love with Pinkberry when she was traveling in the US. Frozen yogurt wasn’t widely available in Thailand yet but ice cream shops were everywhere. Piyasombatkul’s intent was to sell Pinkberry as a premium lifestyle brand and to encourage as many people as possible to taste Pinkberry. To do this, Pinkberry Thailand partnered with gyms, fashion brands, and celebrities, and had several pop-up locations with free samples.

Five shops opened between 2015 – 2016 and one opened in 2019. Seven years is a good run, though it’s sad to think of Pinkberry fans in Thailand losing access to their favorite froyo.

Timeline of Pinkberry Thailand

  • March 2015: 1st shop opens at Central Chidlom, offering 6 flavors a day, along with smoothies and parfaits
  • April 22, 2015: grand opening of Central Chidlom shop, free froyo for guests
  • May 16, 2015: 2nd store opens at Central Plaza Grand Rama 9, ground floor
  • October 2015: new shop opens at Central World on level 2 at ZEN entrance
  • March 2016: new shop opens at The Crystal Veranda
  • June 2016: opens new shop at Zpell @Futurepark, starts offering waffle cones
  • November 2016: smoothie bowls launch at Chidlom
  • December 2017: launch of Pinkbee’s lowfat milk ice cream
  • June 2018: launch of bubble waffles
  • October 2018: Central Chidlom closes and plans to relocate
  • April 2019: new store opens on the 4th floor of Central Ladprao Department Store
  • 2020: Three branches are left: Central Ladprao, Crystal Veranda and Central Chidlom
  • Late 2021: Central Ladprao location closes
  • October 2021: launch of power bowls – acai bowl and tropical bowl
  • March 2022: Crystal Veranda shop closes on March 27
  • April 2022: Central Chidlom shop closes on April 30

In case you’re wondering, you can still find froyo shops in Thailand, including Yogurtland. Yogurtland’s first shops in Thailand opened in December 2014. And if you’d like to see more froyo shops in Thailand, check out our Pinterest board, Froyo in Thailand.