As the largest economy in Latin America, Brazil was naturally a place where frozen yogurt shops opened early. Brazilians are known for their love of acai and health-consciousness; froyo seemed like it would be a natural fit for the population. The largest cities are Sao Paulo (12.33 million), Rio de Janiero (6.75 million), Brasilia (3.06 million) and Salvador (2.89 million).
Froyo History and Trends
Yogoberry is the largest Brazilian froyo chain in Brazil. The first shop opened in Rio de Janiero in 2007. Inspired by the froyo trend in California, the founders adapted the froyo concept to appeal to health-conscious Brazilians. Yogoberry, like many froyo shops in Brazil, also offers acai. It’s not uncommon in Brazil to see the two combined (layers of froyo and frozen acai).
While self-serve froyo is less common, it can be found in Brazil. With 19 locations, Yoggi is the largest self-serve froyo chain in Brazil.
Most of the froyo shops are local, counter-serve, and positioned as healthy. Two large multinational froyo chains entered the market, Tutti Frutti and Yogen Fruz. Multiple shops offer froyo with no fat and no sugar. Most shops offer more than just froyo. The most popular froyo shop names in Brazil use either contain Yogo and Berry.
Sadly, we found that most of the froyo shops have permanently closed and they closed well before the coronavirus pandemic. Consider the case of Yogoberry, which had over 100 locations (mostly in Brazil) in 2012 and now has 24 locations left. However, if you’re in a larger city in Brazil, you should still be able to find froyo.
Froyo Shops in Brazil
- Bliss Berry Frozen Yogurt opened in 2017 in Jaraguá do Sul, Brazil. It was the first froyo shop in Brazil that offered sugar-free froyo. The last Instagram post was in 2018. It appears to have closed.
- Blueberry Frozen Yogurt appears to have had at least three shops in Sao Paulo. We were not able to find additional information about Blueberry.
- Froyogo was founded in 2011. In 2019, it had 6 stores in Porto Alegre. Their froyo is fat-free and sugar-free. They also serve milkshakes and juices. Some locations remain open.
- Frug Yogurt & Acai turned 13 this year and is currently for sale.
- I Love Frozen Yogurt was a counter-serve froyo shop in Rio de Janeiro. Google marks it as permanently closed.
- Igoyogurt is a froyo shop in Golania.
- It’s Berry was a froyo shop in Sao Paulo. We found a picture of the shop from 2012. The current status of the shop could not be determined.
- Mr Frozen had multiple counter-serve locations in Salvador. Their website lists one location that still appears to be open. Their froyo has zero fat and zero sugar. They created their Facebook page in 2016.
- Myberry was a counter serve froyo and acai shop in Sao Paulo. Their last Facebook post was in 2014 and Google marks it as permanently closed.
- PurpleBerry in Sao Paulo was named after acai berries. The counter-serve shop had multiple locations that offered Greek froyo, acai, pitaya, etc. Google marks the Augusta locatiom as permanently closed. It looks like at least one location is still open.
- Toyogurt was a froyo shop in Sao Paulo. The last Facebook post was in 2019.
- Tutti Frutti Brazil joined Instagram in March 2013, offering self-serve, @tuttifruttibrasil. According to their website, they had four locations. The website still works but it says it’s under construction. They joined Instagram in 2013 and their last Instagram post was in 2014. Their last Facebook post was in 2015. We’re guessing that these locations have closed for good.
- Yo Brazil created a Facebook page in 2018 and posted throughout 2018. The last post was in 2018 when they announced they were closed for work. It appears to have closed for good.
- Yo Frozen is a counter-serve froyo kiosk in the Bela Vista shopping mall in Salvador.
- Yo! Frozen Yogurt has at least three locations in Rio de Janeiro.
- Yoforia had at least four counter-serve locations in Rio de Janeiro. One was marked as permanently closed on Yelp. Their website still works so they may still be in business. The first shop opened in 2009.
- Yogen Fruz, the international froyo franchise, had counter-serve froyo shops in Sao Paulo and Brasilia. The Sao Paulo Yogen Fruz had a Facebook page in May 2011. The page hasn’t been updated since 2011. The Brasilia Yogen Fruz had a Twitter account that was active from 2010-2012. We’re pretty sure both locations closed around 2012. Both shops are marked as permanenty closed on Facebook. A new Yogen Fruz Brazil Instagram account recently went live this year, @yogenfruzbrasil.
- Yoggi is a self-serve froyo chain where you pay by weight for your froyo, acai bowl, or fruit salad. There are 19 locations according to the Yoggi website, making it the largest self-serve froyo chain in Brazil.
- Yogoberry was founded in Rio de Janeiro in 2007 by two South Korean sisters who were naturalized Brazilians, Un Ae Hong and nutritionist Jong Ae Hong. By 2012, Yogoberry had over 100 shops in Brazil and the Middle East. Yogoberry has a counter-serve format. They offer froyo, acai, juices, smoothies, and fruit salad. The current Yogoberry website lists 24 branches, all in Brazil (as of late April 2021).
- Yogoblue was a counter-serve froyo shop in Brasilia that may have opened in 2010 and closed in 2014.
- Yogocup was a counter-serve froyo and acai shop in San Carlos that opened in 2013. The last Instagram post was in 2017. According to Google, the shop is permanently closed.
- Yogofresh was founded in Rio de Janiero in 2010. The founders were inspired by a visit to Pinkberry in the US. They opened at least five counter-serve locations. Some branches, if not all, are now closed.
- YogoFrutte was a counter-serve froyo shop in Rio de Janiero that opened in 2011 and perhaps closed in 2015.
- Yogosub was a small, counter-serve froyo shop in Conjunto Nacional Mall in Sao Paulo. It may have closed in 2016.
- Yogothin was a counter-serve froyo chain in Sao Paulo. They may still be open but they haven’t posted on Instagram since 2018 and there have been no new reviews since then. Their first Instagram post was in 2016. There were at least three locations.
- Yoguland had multiple counter-serve locations in Brazil (at least 4). Their website no longer exists.
- Yogomagic: We could not find any information about this froyo shop.
- Yogu Young is a counter-serve froyo shop in Sao Paulo. Their first post on Facebook was made in December 2011.
- Yogufest was a froyo shop in Sao Paulo that Google and Facebook mark as permanently closed.
- Yoguti Friends is a self-serve froyo shop in Sao Paulo with two soft serve machines. It may have opened in 2014.
We created a new Pinterest board, Froyo in Brazil, with pictures of froyo and froyo shops in Brazil.
