Froyo in Belgium: History, Trends, & Shops

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Moochie Antwerp

The first froyo shop opened in Belgium in 2011. In 2024, we found 26 shops that serve soft serve froyo. Most froyo shops in Belgium are counter-serve. The only exception is Planet Yoghurt, which recently switched to flat-rate pricing, while continuing to offer self-serve froyo.

Belgium is one of the smallest countries in Western Europe with a population of nearly 12 million and three official languages: Dutch, French, and German. Over 98% of the population lives in urban areas and the median age is 41.9 years. The largest cities are the capital, Brussels (1.02 million), followed by Antwerp (459,805), Gent (231,493), Charleroi (200,132), and Liege (182,597).

History of Froyo & Current State of Froyo

New froyo shops are still opening, with several opening in 2023. Not surprisingly, you can get Liege waffles with your froyo at multiple shops and several boba shops also offer boba.

Counter-serve Moochie was the first Belgian froyo chain, founded in 2012 in Ghent but the first froyo shop was a shop called FreezyYog which opened in 2011 in Brussels. Today, Moochie has six counter-serve shops and a froyo truck. Planet Yoghurt, founded in 2012 was the first self-serve froyo shop in Belgium. It added another concept, Planet Pasta, and currently has five branches.

Belgium’s ties to France and the Netherlands account for the presence of France’s Yogurt Factory (3 branches) and YB from the Netherlands. Other international frozen yogurt chains once had shops in Belgium, including Chillbox from Greece, Llaollao from Spain, Yogorino from Italy, and YoYogurt from Italy.

Current Froyo Shops

  • Bubble Bar Antwerp opened in 2014 and was the first Bubble Bar, a boba shop. Bubble tea was virtually unknown in Belgium when Bubble Bar first opened. Today, Bubble Bar has six counter-serve locations. Some (or all?) branches also serve froyo.
  • Bubble Bar opened a new branch in Ghent, Belgium in November 2022
  • Bubble Bar opened in Genk in October 2023.
  • Bubble Bar Wijnegem may have opened in 2015.
  • Bubble Bar Kortrijk opened in 2023.
  • Bubble Bar Oostende opened in 2021.
  • IJSTEA in Antwerp opened in 2021 and serves bubble tea, froyo, and Korean snacks.
  • La Douce Heure Yaourt Glace is a counter-serve froyo shop in Braine-l’Alleud that opened in 2015. In addition to froyo, the offerings include pancakes, crepes, bubble tea, smoothies, Liege waffles, cookies, and more.
  • Moochie opened in Ghent in 2012 and today has six counter-serve froyo shops and a froyo truck. The Ghent branch carries four flavors of froyo a day and also offers bubble tea. The froyo is organic.
  • Moochie opened in Antwerp in 2013. There are currently two locations in Antwerp, one at Melkmarkt 27 is the older one.
  • Moochie Scheldestraat opened in Antwerp in April 2021.
  • Moochie also has a branch in Mechelen, in Northern Belgium
  • Moochie’s Leuven branch opened in April 2018. Leuven is a city east of Brussels that’s known for its breweries.
  • Moochie frozen yogurt truck is a fuchsia a 1963 Citroën HY, which shows up at festivals and events.
  • Nomnom is a five-year-old restaurant that serves pasta, American pancakes, and froyo in Heist-op-den-Berg.
  • Obe Belgian Waffles in Brussels, which was founded in 1968, launched a new concept, Obe, in 2021. Obe serves Belgian waffles, fruit bowls, froyo, and beverages.
  • Oyya’s first shop opened in Bruges in 2014, serving Liege waffles, froyo, and ice cream. They posted pictures of froyo from 2014 – 2017. We suspect that they no longer serve froyo though they’re still open and have two other locations in Ghent (opened in 2019 and 2020), a waffle truck, and an ice cream truck. Froyo is not mentioned on Oyya’s website. The Bruges branch might still carry froyo but the other branches do not.
  • Planet Yoghurt is the first self-serve froyo shop in Belgium. The first branch opened in Sint-Niklaas in 2012 at the Waasland Shopping Center. Planet Pasta, an all-inclusive pasta-in-a-box concept with an all-inclusive toppings bar, was added to Sint-Niklaas in 2018. While Planet Yoghurt remains self-serve, they switched to flat rate pricing at all branches in February 2024.
  • Planet Yoghurt opened in Ostend in 2014. Planet Pasta was added in 2015. Kapellestraat 19, 8400 Oostende, Belgium.
  • Planet Yoghurt opened in Ghent in 2015 and Pasta Planet was added in the same year. Grootkanonplein 6, 9000 Gent, Belgium
  • Planet Yoghurt & Pasta Planet also has a branch in Genk that seems to have opened in 2021. at Rootenstraat 8, 3600 Genk, Belgium might have opened in 2021.
  • Planet Yoghurt & Pasta Planet branch in Wijnegem seems to have opened in 2023.
  • YB (Yoghurt Barn by Autogrill Belgium) is a counter-serve vegan froyo and coffee kiosk inside Brussel Centraal Station. The kiosk opened in 2022 and is Yoghurt Barn of the Netherlands first franchise location. Yoghurt Barn rebranded in 2022 and is now known as YB. It is become fully plant-based.
  • Yoghito is a counter-serve dairy bar in Ghent that opened in 2016 and serves breakfast, fresh & frozen yogurt, coffee, tea, waffles, and yogushakes.
  • Yogurt Factory in Charleroi Ville 2 opened in 2019 and was the first Yogurt Factory branch in Belgium. Yogurt Factory is a counter-serve froyo chain based in France. Yogurt Factory serves smoothies, bubble tea, waffles, and froyo.
  • Yogurt Factory Rive Gauche opened in Charleroi in October 2023.
  • Yogurt Factory Liege opened at the Médiacité Shopping in Liege in 2022.

Closed Froyo Shops

  • Chillbox, the self-serve froyo chain based in Greece, had a branch in in Brussels from 2013 – 2015.
  • FreezyYog was a froyo shop in Brussels that opened in 2011 and closed in 2013. The offerings included counter-serve nonfat yogurt and cupcakes
  • Llaollao, the largest froyo chain in Europe and Asia, opened in April 2012 in Leuven, home of the country’s oldest university. It may have closed in 2013.
  • The Yogurt Farm in Brussels opened in 2015 and closed in 2016. The café served fresh and frozen yogurt from a local producer and healthy soups and salads.
  • Mellow started as a ball-shaped movable pancake, coffee, and froyo kiosk on wheels in 2013 – 2017.
  • Mellow’s brick & mortar shop opened in 2015 in Brussels and closed in 2017.
  • Moochie’s Hasselt branch closed in 2024 after nine years. The froyo was counter-serve.
  • Moochie Aalst might have been a pop-up that opened in 2021. The branch is marked as permanently closed on Google.
  • Munch Me was a counter-serve froyo shop in Antwerp that opened in January 2016 and closed last year. It’s marked as permanently closed by Google but we did not see a closure announcement from Munch Me and it could just be closed for the season. The website still works. However, Munch Me did not announce a seasonal closure last year.
  • Sweety Yogourt Bar in Brussels opened in 2017, serving froyo, freakshakes, cupcakes, cookies, and more. It probably closed before 2019.
  • Sweety Yogurt Bar’s shop in Sint-Jans-Molenbeek opened in 2018 and closed in 2019.
  • Yo Yammies was a self-serve froyo shop that opened in Antwerp in 2013. The yogurt and toppings were sold by weight. The last review was written in 2014.
  • Yogorino’s first Belgian branch opened in Mons in 2015. While the branch is still listed on the Yogorino website, it closed in January 2022. Yogorino is a leading counter-serve froyo chain based in Italy.
  • Yogorino opened in the Shopping Mall 1 in Genk in July 2019. The last Instagram post was made in 2020. This branch is not listed on the Yogorino website or the Shopping Mall 1 website.
  • Yoyogurt, a branch of the froyo chain based in Italy, was open in Liege from 2014 – 2021. The froyo was counter-serve.
  • Yoyogurt Charleroi also a branch of the Italian counter-serve froyo chain that may have been open from 2019 – 2022.

We collected over 600 pictures of froyo in Belgium on our Froyo in Belgium Pinterest board.