The (US) National Frozen Yogurt Shop Owner Survey is now open! We would like to invite everyone who owns a business that serves soft serve froyo in the United States to take our froyo shop owner survey. Take the survey & we’ll share the results with you.
We created the National Frozen Yogurt Survey to provide frozen yogurt shop owners and industry members with industry insights that can’t be found elsewhere. This year, we removed a few of the coronavirus questions from 2020 and added important new questions about profitability and pricing.
The survey results will help you better understand how your shop compares to other shops. There are questions about shop performance, management practices, operations, outlook, concerns, etc. We’ll also compare this year’s results with last year’s results.
The anonymous survey takes about 7 minutes to complete and can be found at https://tinyurl.com/2021froyoowner The survey will remain open until midnight PST on Sunday, October 31, 2021.
Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the overall frozen yogurt market in the United States. IFYA’s national frozen yogurt surveys provide a snapshot of the industry from the vantage point of consumers and shop owners.
Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post, Instagram post (@froyoassociation) about the survey or retweeting the pinned survey tweet (@froyogirl).
Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.
