Last month, we launched the 2021 National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. We added new questions profitability, pricing, and the impact of the pandemic.
The National Frozen Yogurt Shop Owner Survey and the Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of customers and shop owners. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.
Froyo Shop Owner Findings
The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.
We found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.
Accessing the Survey Results
The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.
Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.
