This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future consumption (including what might make them visit froyo shops more often), and attitudes. The survey is conducted every year to measure trends over time and to better understand the frozen yogurt industry.
Consumer Survey Findings
Interestingly, the 2021 survey found that respondents had returned to consuming froyo at the same frequency as before the pandemic. Cleanliness, which was the most important shop attribute in 2020, was #2 in 2021. When asked about their favorite shop, Pinkberry ranked #1. Concern with cost/value was mentioned more often this year.
Our annual survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumer consumption of froyo has bounced back from the pandemic. We found some lingering effects of the pandemic but also a return to pre-pandemic behaviors and attitudes.
There were 255 responses received from 44 states. The respondents were younger this year.
Availability of Results
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of our website.
Thanks to everyone who participated or helped with the National Frozen Yogurt Consumer Survey!
