Orange Leaf Frozen Yogurt Introduces Self-Serve Smoothies

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Orange Leaf Frozen Yogurt, a leading self-serve franchise with over 300 locations, has just introduced a new product, a line of self-serve smoothies. The new smoothies come in three flavors: Pineapple Strawberry Banana, Strawberry Lemonade, and Peanut Butter Banana. We also spoke to Carrie Pemberton, Orange Leaf’s Director of Franchise Relations, to learn more about the new smoothies and Orange Leaf’s new products.

* What are Orange Leaf’s goals in product innovation? What inspired the new smoothie flavors?
Our goal for product innovation is to create unique and innovative flavors and products that our customers love. We originally started looking at smoothies the traditional way, with a blender and ice.  It just felt wrong for everything else to be self-serve in our stores, but that someone had to make them a smoothie.  We started thinking about how could we do this in our current machines and the self-serve smoothie was born.  The new flavors came from trial and error.

We have tried a lot of smoothies over the last six months and these flavors did great in test and we loved them!

* Is the price of the smoothies the same as the frozen yogurt? Are there special smoothie cups? Will the smoothies be offered year round?  
The price for the smoothie varies by store, but it is a flat charge and not a pay-by-ounce charge like our frozen yogurt.   We will have special smoothie cups in store by the end of July.  Each store will choose if they will carry smoothies year round.

* Is the peanut butter banana the only smoothie flavor with frozen yogurt in it?

Yes, it is currently the only flavor with yogurt at this point.  We are continuing to work on additional flavors and will introduce more yogurt flavors in the future.

* Will there be a July froyo flavor of the month?  

The new smoothies are the July flavor of the month with three great new flavors!

***

The official Orange Leaf press release follows: 

ORANGE LEAF FROZEN YOGURT INTRODUCES SELF-SERVE SMOOTHIES

Three New Smoothies Convenient For Summer Travel

Oklahoma City (July 8, 2014) –Self-serve Smoothies, new beverage options made with real fruit and delicious frozen yogurt, are now available at participating Orange Leaf Frozen Yogurt locations across the U.S. and Australia. Customers can serve themselves, just as they do with froyo, from a selection of three Smoothie flavors. The introduction of self-serve Smoothies marks a product offering expansion milestone for Orange Leaf, America’s fastest growing frozen yogurt concept[1], and gives customers even more options for beating the summer heat.

Customers can quickly serve themselves a delicious 16 oz. Smoothie from the same machines they have come to know for frozen yogurt selections. The convenient, frosty beverages are a perfect summer travel companion to favorite destinations such as beaches, camps, pools and playgrounds. Flavors include:

Pineapple Strawberry Banana Smoothie

A refreshing blend of Dole® pineapple soft-serve, real strawberries and bananas, this low fat, low calorie Smoothie is also vegan, dairy-free and gluten-free.

Strawberry Lemonade Smoothie

A summer thirst quencher featuring the tart flavors of pink lemonade blended with sweet real strawberries, this low-fat, low-calorie Smoothie is also dairy-free.

Peanut Butter Banana Smoothie

A creamy blend of vanilla froyo, fresh milk, peanut butter and real bananas, this gluten-free Smoothie is a protein-packed, pick-me-up treat.

“Orange Leaf’s product development team strives to introduce new flavors and products that delight our customers and give them a fun experience,” said Reese Travis, CEO of Orange Leaf. “Our new self-serve Smoothies are a natural fit for the Orange Leaf brand and enable our customers to enjoy Orange Leaf as a delicious beverage wherever they want to go this summer.”

For nutrition and ingredient information and additional details about Orange Leaf’s beverage offerings, as well as Orange Leaf’s full line of menu choices including to-go options, visit www.OrangeLeafYogurt.com/menu. Orange Leaf customers can check their local store’s web page, or download Orange Leaf’s iPhone or Android app, to check the Smoothie and frozen yogurt flavors available at stores before they visit.

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, “self served” in a stimulating atmosphere.

In 2014, Entrepreneur ranked Orange Leaf as one of the top three new franchises, and Technomic ranked the company as one of the top five fastest-growing chains. Orange Leaf’s pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company’s website, “like” Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.

[1] IBIS World Industry Report “Frozen Yogurt Stores in the US,” Nov. 2013