Your logo represents your frozen yogurt business and an important part of your brand. Before you have your logo designed, it’s important to understand your brand – what you’d like your product or service to mean to customers, including their perceptions, beliefs and feelings. Frozen yogurt shops typically want to be perceived as fun, fresh and healthy. Some shops want to be known for low prices, being family friendly, offering the best variety, having the best frozen yogurt, etc. Once you understand your frozen yogurt brand, you can move to the next step, developing the design brief.
Develop a Design Brief
Finding the right logo for your frozen yogurt business will be easier if you provide your designer with a detailed, clear design brief that covers:
- The nature of your business
- Target market(s): Are you seeking to appeal to families with young children? College students? Another target market?
- Your competitors
- How you’re different from your competitors
- Feelings you’d like the logo to convey
- Qualities you’d like the logo to convey
- What type of logos you like and why
- How and where you plan to use the logo
Take some time to research existing logos, find the ones that you like and add those to your design brief. The IFYA Pinterest Board, Froyo Shop Logos, has over 500 frozen yogurt shop logos, the largest collection of frozen yogurt shop logos available.
Hire a Logo Designer or Run a Crowdsourced Design Contest
You can either hire a logo designer or run a crowdsourced design competition on a site like 99Designs, DesignCrowd, crowdSPRING, LogoTournament or DesignContest. A crowdsourced logo design starts at about $250 – $300. The greater the prize, the better designers the project tends to attract. You can opt to guarantee payment or not.
The benefit of crowdsourced design contests is that you can get designs from many designers and you’ll see a wider range of designs than you would if you were to use one designer. However, the quality of some of the crowdsourced designs may be low. While you can reject the poor designs, it does take more time to assess the designs and provide feedback to multiple designers on a crowdsourced design site than it would if you work with one logo designer or design firm.
If you have a clear idea of what you want or know of a designer whose work you admire, you might be better off hiring a designer rather than running a design contest.
Select Your Logo
Now that you have logo concepts to consider, look for a logo that is simple, easily recognizable, distinctive, fits with and is relevant to your brand, appeals to your target market and is versatile.
