When new owners take over an existing frozen yogurt shop, they face an important decision, should they rebrand the shop or continue with the existing brand? Current froyo shop owners might benefit from a name change as part of a rebranding effort as well. Changing the name of the shop is an easy way to… Read more »
Posts Tagged: branding
Tips on Choosing a Logo for Your Frozen Yogurt Business
Your logo represents your frozen yogurt business and an important part of your brand. Before you have your logo designed, it’s important to understand your brand – what you’d like your product or service to mean to customers, including their perceptions, beliefs and feelings. Frozen yogurt shops typically want to be perceived as fun, fresh… Read more »