Three Korean yogurt ice cream chains have entered the Japanese market within the last year, starting with Yoajung in July 2025, followed by Yogurt World in November 2025, and Yogurt Purple in January 2026. All three chose to open first in Osaka’s Koreatown.
May was a very strong month for frozen yogurt. We tracked 89 froyo businesses, mostly brand new, in 230 countries compared to 68 new froyo businesses in 25 countries in April. With the increase in existing businesses adding froyo to the menu, we added a new category to capture this type of activity. The United States continued to have the most openings, with 22 in May (vs. 16 in April), followed by Mexico with eleven, and Australia with eight.
