Last September, we launched the Third National Frozen Yogurt Consumer Survey. We invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 214 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes towards major frozen… Read more »
Posts Tagged: National Frozen Yogurt Consumer Survey
Segmentation of the Frozen Yogurt Consumer Market
Young women, families with young children – we’ve heard about these segments within the frozen yogurt market, but how much do we really know about them beyond demographics? We recently took a closer look at our data from the National Frozen Yogurt Consumer Survey. The survey includes many questions about frozen yogurt attitudes and preferences,… Read more »
Our National Frozen Yogurt Consumer Survey Closing Soon
If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our national (US) frozen yogurt consumer survey. The survey closes at midnight PST on Tuesday, September 24, 2019. Survey participants will be entered into a random drawing to win one of five… Read more »
3rd Annual National Frozen Yogurt Consumer Survey is Now Open
The National Frozen Yogurt Survey is back! We are sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey. One version is for frozen yogurt consumers and another for frozen yogurt shop operators. The… Read more »
Understanding Customer Loyalty for Frozen Yogurt Shops
Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the… Read more »
The Results of the Second National Frozen Yogurt Consumer Survey Are In
Last August, we launched the Second National Frozen Yogurt Consumer Survey. We invited frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 204 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes (towards major frozen yogurt… Read more »
First National Frozen Yogurt Consumer Survey Results
Last August, we invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 174 responses from across the US. About the Respondents Our sample composition seems representative of US frozen yogurt consumers. It’s estimated that women account for 70%… Read more »
First National Frozen Yogurt Survey Closes Soon
Be part of the first National (US) Frozen Yogurt Consumer Survey before time runs out. The survey closes on September 20, 2017. Complete the Frozen Yogurt Survey for a Chance to Win Froyo Gift Cards We are conducting the National Frozen Yogurt Survey to better understand the US frozen yogurt market. For this reason, we’d… Read more »