The Swirl Club gives Menchie’s guests more ways to earn rewards. There are three membership tiers based on annual spend. The program is free to join. While the benefits vary, all Swirl Club members will earn 1 point for each $1 spend and unlock a $6 off reward once they earn 75 points.
To understand what strong performance looks like, the International Frozen Yogurt Association analyzed leading brands across Instagram, TikTok, and Facebook. Below, we break down which froyo brands are winning on social media, how we measure digital strength, and what other shops can learn from their success.
This year, we found 87 new froyo and froyo alternative flavors introduced by froyo shops. Last year, we found 53 new froyo and froyo alternative flavors. While this is quite a jump in new flavors, the increase is mostly due to the addition of MYKA Greek, which introduced two new flavors a month in 2025. Without considering MKYA, we found 63 new froyo and froyo alternative flavors in 2025.
Every June, we celebrate National Frozen Yogurt Month by shining a spotlight on frozen yogurt shops that are making a positive impact in their communities. These businesses go beyond serving delicious froyo to champion important causes, support local initiatives, and give back in meaningful ways.
It’s that time for the tale of the tape, our annual froyo chain location count. We’ll reveal the largest froyo chains in the world, how many locations they currently have, and how much they shrank or grew compared to this time last year. The big news is that Llaollao is now the largest frozen yogurt chain in the world. Menchie’s was the largest froyo chain in the world for many years, but Llaollao’s growth propelled it to the top spot.
We’ve been tracking new froyo flavors all year and looking for flavor trends as well. This year we found 53 new froyo and froyo alternative flavors introduced by froyo chains. Last year, we found 69 new froyo and froyo alternative flavors.
Every June, we like to recognize socially responsible frozen yogurt shops that give back to important causes and/or the community. Froyo is helping make a difference in the world.
Menchie’s is making guests smile this March with the return of two fan-favorite flavors, a new collectible spoon, and the return of the Smile Challenge app game.
Consider this your official reminder of a very important day: Menchie’s Frozen Yogurt, the nation’s largest self-serve frozen yogurt franchise, is celebrating its favorite day of the year – National Frozen Yogurt Day – with Buy One Froyo, Get One FREE! This celebration takes place all day long on Tuesday, February 6th at all U.S. stores.
Menchie’s is bringing back two fan favorites for April and they’re both vegan. Vegan Oatly Vanilla, made with Oatly oat milk, is 100% plant-based. It’s t-OAT-tally delicious and “Oat of this World.” You’ll be surprised by how creamy it is and how it goes with all those yummy toppings. Vegan Oatly Vanilla is gluten-free and […]
