Menchie’s Launches the Swirl Club, a Rewards Program with Tiers

MENCHIE’S FROZEN YOGURT LAUNCHES “THE SWIRL CLUB,” A TIERED REWARDS PROGRAM WITH MORE CHANCES TO EARN FREE FROYO

We have the details of the new Swirl Club, Menchie’s Frozen Yogurt’s new tiered rewards program. The Swirl Club gives Menchie’s guests more ways to earn rewards.

There are three membership tiers based on annual spend. The program is free to join. While the benefits vary, all Swirl Club members will earn 1 point for each $1 spend and unlock a $6 off reward once they earn 75 points.

• Bronze Tier – $0 Minimum Spend
  All members begin at bronze and enjoy:
  • 25 bonus points upon new registration
  • $6 birthday reward
• Silver Tier – $250 Minimum Annual Spend
  As members reach Silver status, they unlock additional rewards:
  • $8 birthday reward
  • $6 tier bonus
• Gold Tier – $500 Minimum Annual Spend
  Menchie’s most loyal fans are rewarded at the highest level:
  • A $10 birthday reward
  • A $12 tier bonus

“The Swirl Club is our way of making our guests feel valued for the relationship they have with our brand,” said Elizabeth Berry, Chief Marketing Officer. “We’re excited to offer a rewards program that grows with our fans, giving them more reasons to enjoy
their favorite frozen yogurt treats, and therefore, more reasons to smile.”

For more information regarding Menchie’s, or to find a store near you, please visit menchies.com or connect with Menchie’s on Instagram (@MyMenchies), Facebook (@MyMenchies), and TikTok (@MenchiesFrozenYogurt).