The following article is the contribution of IFYA expert, Tim Porter, Owner of FrozenDessertSupplies.com. FrozenDessertSupplies.com is your one-stop shop where frozen dessert stores can get all their frozen dessert packaging and supplies, including custom print frozen yogurt cups. Tim’s last post for the IFYA explained how custom printing cups with a logo can increase brand loyalty… Read more »
Posts Tagged: custom print frozen yogurt cups
Choosing the Right Custom Cups for Your Frozen Yogurt Business
What type of custom cup designs work best? We asked IFYA’s Packaging and Branding Expert, Tim Porter, to give our readers the inside scoop on designing custom frozen yogurt cups. Tim is the Owner of FrozenDessertSupplies.com, which serves thousands of customers across the US and sells frozen yogurt, ice cream and gelato cups, lids, spoons,… Read more »
The Importance of Branding in Today’s Competitive Frozen Yogurt Market
As the frozen yogurt market becomes ever more crowded competitive, the stronger, more successful brands are the ones that offer distinctive benefits that consumers prefer. Preference translates into a higher willingness to pay and loyalty. How does a frozen yogurt shop define its brand? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to provide… Read more »