Pop-up shops have recently become a popular strategy for frozen yogurt brands to create buzz, test markets, and engage with customers in unique ways. These temporary stores are thriving, offering brands a chance to showcase their products in high-traffic areas and adapt to local tastes. Brands are using pop-up stores to host events, offer free gifts and coupons, and create Instagrammable moments to boost brand awareness. This approach works particularly well with younger demographics who value novelty and exclusivity.
Pop-up stores are part of a broader trend in retail, where brands create temporary, immersive experiences to connect with consumers. They are cost-effective and flexible, making them ideal for frozen yogurt brands looking to expand or test new flavors. For example, pop-up stores are a common marketing tactic in South Korea, particularly for K-pop agencies, who use them to showcase merchandise and albums.
The term “pop-up restaurant” became popular around 2009, with social media driving customer engagement and marketing. Pop-up restaurants are temporary setups in a fixed location, such as a vacant storefront, a rooftop, or even someone’s home. They can last for a few days to a few months. Pop-ups often aim to test new concepts, showcase culinary experiments, and/or create exclusive, themed dining experiences.
Here are a few recent frozen yogurt examples.
Culture Frozen Yogurt, New York, NY, United States, IG @cultureny
To honor Women’s History Month (March 2025), The Conduite, a marketing agency based in NYC and Los Angeles, sponsored the “I ❤️ Women,” a celebration of women-founded businesses. As part of the special event, Culture Frozen Yogurt collaborated with Montauk General Store to offer a special menu and merchandise drop. The event sold out every day during the week-long activation. Montauk General Store has evolved from a brick and mortar retail store in Montauk, NY, into a pop-up based business that has appeared in cities like Aspen, Austin, and Los Angeles.
Le Zette, Los Angeles, CA, United States, IG @drinklezette
Le Zette, a Los Angeles-based artisanal maker of handmade sheep yogurt products, launched Not Baaad sheep’s milk frozen yogurt this year. They’ve had a few pop-ups around Los Angeles at grocery stores and restaurants. The frozen yogurt is sold in prepacked pints. Guests can sample and purchase the new product, which is hard to find, at the pop-ups.
Pfesta, Thailand, IG @pfesta.official
Known for its vibrant and Instagram-worthy frozen yogurt creations like the blue-colored Ocean Coco Yogurt, Pfesta has utilized pop-up shops in high-traffic areas (mostly shopping centers) in Thailand. Recent pop-ups include ICONSIAM, an upscale shopping center in Bangkok, Thailand, in April 2025 and a one-week pop-up at Singha Building in Bangkok, in February 2025.
Sour Sally, Indonesia, IG @soursallycoid
In September 2024, Sour Sally had a pop-up store at Plaza Senayan Fountain Garden in Central Jakarta, Indonesia, to promote the launch of a new product, Yogulato. Yogulato is an Italian yogurt gelato created by Sour Sally and sold in prepacks.
Yoajung, South Korea, IG @yoajung_official
Yoajung’s pop-up stores, like the one at Daegu Shinsegye Department Store B1, typically last one to two weeks and feature a special pop-up menu. To help publicize the pop up, Instagram users were invited to tag a friend that they want to go to the event with or upload a photo with a pop-up store image. Both actions served to enter participants in a prize contest.
Yoga-urt, Los Angeles, CA, United States, IG @yoga_urt:
Yoga-urt collaborated with Frauth, a ceremonial grade matcha from Japan, to create a new flavor, Mindful Matcha Latte flavor. It was offered for just a few days last November and in March 2025.
Yogurt World, South Korea, IG @yogurtworld_official
Yogurt World has used pop-up shops in shopping malls to introduce their brand to new markets. The temporary locations help them gauge customer interest before opening permanent stores. In April 2025, they had five pop-up stores. The stores were located at Lotte Department Store Busan Main Branch, Hyundai Department Store The Hyundai Daegu, Branders Holiday Seongsun Peaches Dowon, Lotte Department Store Incheon Branch, and Time Villas Suwon. The length of the pop-up varied from one day to over three weeks. A national pop-up tour this year will include 20 pop-up shops, a pop-up limited menu, and collaboration menus that can only be found at the pop-up.
Yolé, Thailand, IG@yolethailand
Known for its zero-sugar-added options, Yolé has used pop-up shops to build excitement and attract attention in Thailand, outside of their base in Bangkok. Their recent pop-up at Thailand Coffee Hub in Chiang Mai from April 2 – 6, 2025, drew large crowds, including influencers and social media buzz. Coffee Hub is the largest coffee event in Thailand.
