Two new advisory board members have been appointed to our advisory board. The new members are Brad Smith, Director of Purchasing, and Ryan Camara, Marketing Coordinator, both at Southwest Traders. “Brad and Ryan bring two different perspectives. Brad is a seasoned frozen yogurt distribution executive. Ryan is new to the frozen yogurt industry, but he… Read more »
News
Press Room →Easy Breezy Opens New Location in San Francisco, Earns Prestigious Three Swirls from IFYA’s Swirl of Honor Program
We are proud to welcome our newest member, Easy Breezy Frozen Yogurt (West Portal, San Francisco, CA), to the Swirl of HonorTM program. Easy Breezy recently opened in the West Portal neighborhood of San Francisco. The shop earned three swirls, the maximum possible number of swirls, based on frozen yogurt quality, store cleanliness, superior customer… Read more »
Dates Announced for Electro Freeze of Nor Cal Sacramento Open House, Sponsored by Southwest Traders
If you’re in Northern or Central California and you’re in the froyo/smoothies/dessert/beverages business, save the date for an upcoming Electro Freeze of Nor Cal open house in Sacramento. This year’s open house promises to be bigger than ever. It’s sponsored by Southwest Traders and they’re bringing lots of new products to try. If you missed… Read more »
Yogurtland Introduces Two New Ice Cream Flavors for March
Yogurtland has introduced two new flavors for March. First, following the success of their Oreo Cookies and Creme ice cream, Yogurtland brings you a new Mint OREO Cookies & Crème Ice Cream, combining real OREO chocolate cookies, mint and vanilla for a perfectly creamy ice cream. The second flavor, Strawberries and Cream ice cream, brings together… Read more »
Southwest Traders 2018 Product Show Highlights
Billed as “the largest frozen yogurt, ice cream and topping show in the nation,” Southwest Traders 2018 Product Show was held at the Universal City Hilton on March 1-2, 2018. This year’s theme was “Globally Connected, Locally Invested.” Southwest Traders chose the theme to highlight its global sourcing of new and innovative products. The keynote… Read more »
Advice on Visual Design for Your Froyo Shop
Sad to say, it isn’t unusual for us to see examples of frozen yogurt copyright infringement on websites, social media, and other public places. Some offenders seem to constantly reuse other people’s artwork and photos without attribution or permission. They’ll even go as far as to use image editing software to remove the owner’s logo… Read more »
Common Mistakes of New Froyo Shop Owners
Many new froyo shop owners are new to the restaurant industry. The good news is that running a frozen yogurt shop is less complex than running a restaurant that serves cooked food. The bad news is that the simplicity and low entry barriers of the frozen yogurt model attract many more competitors. We’ve visited and talked… Read more »
Golden Spoon Irvine Earns Three Swirls from Our Swirl of Honor Program
The International Frozen Yogurt Association (IFYA) is proud to welcome its newest member, Golden Spoon Frozen Yogurt of Irvine, CA, to the Swirl of HonorTM program. Golden Spoon Irvine earned three swirls, the maximum possible number of swirls, based on frozen yogurt quality, store cleanliness, superior customer service, and environmentally friendly business practices. The Swirl… Read more »
Valentine’s Day and Frozen Yogurt
Valentine’s Day and frozen yogurt go hand in hand. People often go on froyo dates and some even get married or engaged at frozen yogurt shops. Frozen yogurt shops are fun, casual, non-threatening venue to spend quality time with family, friends, and significant others. There are so many Valentine’s themed toppings and decorations around that… Read more »
Pinkberry Celebrates National Frozen Yogurt Day
Pinkberry Pinkcard holders and anyone who loves Pinkberry, swing by your local Pinkberry on National Frozen Yogurt Day, Feb. 6, for a special offer. Anyone with a registered Pinkcard can enjoy a buy one, get one free offer AND a special gift. The gifts will be awarded at random, but you could win up to… Read more »
