This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and purchasing habits.
We conduct the National Frozen Yogurt Consumer Survey annually to measure trends over time.
Consumer Survey Findings
We received 771 survey responses. The respondent demographics include the following:
- 56% female, 43% male
- 77% of respondents between 18-34 years old and 4.35% in the 45 and older age range.
- About 77% have children under 18 in the household vs. 78% in 2022, so most respondents belong to a household with at least one child, with one child being the most common (45.62% of respondents)
Froyo shop visit frequency and loyalty have shown little change since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents. Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.
The National Frozen Yogurt Consumer Survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt. The survey also revealed what other products respondents would be willing to try at froyo shops and what might increase froyo shop visit frequency.
Availability of Results
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of our website.
Thanks to everyone who participated or helped with the National Frozen Yogurt Consumer Survey!
